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INTRO

Porter's Five Forces

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Porter's Five Forces is a framework for analyzing the competitive dynamics of an industry. It was developed by Michael Porter, a Harvard Business School professor, and was first published in his 1979 book, "How Competitive Forces Shape Strategy."

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Threat of New Entrants

TL
How easy or difficult is it for new competitors to enter the industry?
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Threat of Substitute Products

TL
How easy or difficult is it for customers to find substitutes for the products or services offered?
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Bargaining Power of Suppliers

TL
How much power do suppliers have to charge higher prices or reduce the quality of products?
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Bargaining Power of Customers

TL
How much power do buyers have to drive down prices or demand more quality products?
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Competitive Rivalry

TL
How intense is the competition among existing firms in the industry?
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