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Lead the Next Iconic Team

Alignment is your team's strategic workspace for achieving sustainable operational excellence

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Trusted in over 75,000 projects by the most successful companies on earth.

The System of alignment

Developed by a successful team of venture-backed CEO/CTOs as the method to lead truly Iconic teams that scale extraordinary businesses. These leaders, with over $1B in value created, have been previously backed by Sequoia Capital, a16z, Greylock, Bessemer, and others.
The Operational Excellence Platform
"Be Iconic"

"Be Iconic" means to stand out significantly or become highly recognized, often due to exceptional performance, innovative strategies, or distinctive character.

An "iconic" team could mean different things in different contexts:

1. In sports, the 1992 U.S. Men's Olympic Basketball team, also known as the "Dream Team," is considered iconic.

2. In business, an iconic team might be one that leads a company to groundbreaking success, disrupts an industry, or creates a revolutionary product. For example, the original iPhone team at Apple has been described as iconic.

3. In entertainment, The Beatles, for example, could be considered an iconic team in music.

An Iconic team aims for the highest levels of achievement, recognition, and influence in their field. It suggests not just doing well, but doing so in a way that leaves a lasting mark and sets a standard for others to aspire to.

Streamline Strategic Decision-Making with Collaborative Templates
“The single word that matters most I think to keep the company productive as it grows is alignment.”

Sam Altman
CEO of
"If you could get all the people in an organization rowing in the same direction. you could dominate any industry, in any market, against any competition, at any time"

Patrick Lencioni,
Best Selling Author of "The Advantage"
Building a visionary company requires one percent vision and 99 percent alignment.

Jim Collins
Best Selling Author of "Built to Last"