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INTRO

Define the Mission

Use Template
Define your teams purpose, vision, & key metric goal. Inspired by Jim Collins best selling book, Built to Last. Below are some great Purpose+BHAG mission statements:

Google - Organize The World's Information And Make It Universally Accessible And Useful.
SpaceX - To revolutionize space technology, with the goal of enabling people to live on other planets

AUTHOR

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PURPOSE

TL
What is the ultimate purpose for this team. How you help people.
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VISION

TL
The teams big, audacious, 10yr+ goal aligned to company vision.
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VALUES

TL
What core values are important to this team to achieve BHAG
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METRIC

TL
One metric that matters most
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MISSION

TL
Combine Purpose & Vision into 7-12 word team mission.
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STRATEGY

TL
Perform a SWOT to define 3-4 strategies for achieving BHAG
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ALIGNMENT PLAN

TL
Create a team Alignment Plan. Type / to sub link to it.
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TEAM

TL
Team members and their specific missions
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See examples 
TL

MISSION Examples:

  1. Google - Organize The World's Information And BHAG [Make It Universally Accessible And Useful]
  2. SpaceX - To revolutionize space technology, BHAG [with the goal of enabling people to live on other planets]
  3. Microsoft - BHAG [Empower every person and every organization on the planet] to achieve more

Test Your PURPOSE:

Your 100yr purpose for this org, project, role. How it helps people.

Test it: [from Jim Collins book Built to Last]

  • Do you find this personally inspiring?
  • Is this core purpose passionately held on a gut level
  • Does it get to a deeper reason than just making money, how it will help people.
  • Can this inspire for over 100 years
  • Is this a perpetual guiding star - always to be pursued
  • Will this bring out the energies and talents of people
  • Does the purpose help you to decide what activities to not pursue
  • Is this purpose authentic—something true to what the organization is all about
  • Would you feel proud in describing your work in terms of this purpose to friends, family, others?
  • Does it describe the resultant experience or outcome, not what you do?

Purpose Examples:

  1. Google - Organize The World's Information
  2. SpaceX - To revolutionize space technology
  3. Microsoft - Empower every person and every organization on the planet to achieve more
  4. 3M - To solve unsolved problems innovatively
  5. Boeing - To push the leading edge of aviation, taking on huge challenges and doing what others
    cannot do
  6. Merck - To preserve and improve human life
  7. Nike - To experience the emotion of competition, winning, and crushing competitors
  8. Marriott - To make people away from home feel they are among friends and really wanted
  9. McKinsey - To help leading corporations and governments be more successful
  10. Patagonia - To be a role model and tool for social change

Test Your VISION:
The big, audacious, 10yr+ goal. Can you fully visualize success.

Test it: [from Jim Collins book Built to Last]

  • Can you fully visualize every aspect of the Goal - see it from every angle
  • Does it require 10 to 30 years of effort to complete
  • Can the organization MUST believe “we can do it anyway” - even though 50/50 chance
  • Does it have a clear finish line
  • Does it engage people - grab them in the gut. It is tangible, energizing, highly focused.
  • Does it stimulate forward progress
  • Does it getting people going? Do they find it stimulating, exciting, adventurous?
  • Can you commit that you will "Never give up” on this goal

Google - Organize The World's Information And BHAG [Make It Universally Accessible And Useful]
SpaceX - To revolutionize space technology, BHAG [with the goal of enabling people to live on other planets]
Microsoft - BHAG [Empower every person and every organization on the planet] to achieve more

Test Your VALUES:
Foundational principles that guide all of a company’s actions

Test it: [from Jim Collins book Built to Last]

  • If you could only use 5-6 words to describe the culture, would this be one of them
  • Is this passionately held on a gut level?
  • Would you build a new company around this core value regardless of the industry?
  • Would you want your organization to continue to stand for this core value 100 years?
  • Do you believe that those that do not hold this core value, don't follow it, should leave
  • Does this core value help you in the decision-making processes?
  • None of these values are aspiration for future vs currently held core values.

Test Your METRIC:
The metric goal that matters most for this company, team, or role. Include your 1 & 2 year goal for this metric

  • This 1 & 2yr metric goal should come from your company or teams financial model.
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