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Mission Template

Use template
Use this template to define Purpose, 10-year Vision, Values, Metrics, and a focused Mission statement

Google - Organize the world's information and make it universally accessible and useful.
SpaceX - To make life multi-planetary by enabling human exploration and settlement of Mars
AUTHOR
Template Library Frameworks | 2024 Mission
Frameworks
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Tiffany Little updated The Alignment.io Playbook on Fri Mar 14 2025 undo
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Tiffany Little updated Step-by-Step Guide to Creating a Mission on Fri Mar 14 2025 undo
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Tiffany Little updated https://www.youtube.com/embed/nk5uZh5eXeA?rel=0&controls=1&autoplay=0&mute=0&start=2&enablejsapi=1 on Fri Mar 14 2025 undo
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Tiffany Little updated Template Library Frameworks | 2024 Mission link url from https://www.alignment.io/playbook/mission-vision-overview to on Fri Mar 14 2025 undo
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Tiffany Little updated section HowUltimate purpose. Why you exist, how you help people. on Mon Mar 03 2025 undo
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Tiffany Little updated ThisUse Missionthis Templatetemplate guidesto organizationsdefine in defining their strategic direction by outlining key elements: Purpose, (the fundamental reason for existence), Vision (a bold 10+ -year goal),Vision, Values, (coreMetrics, behaviors essential to achieving the vision), and Metric (key goals for the current and next year). It culminates in a concisefocused 7-12 word Mission statement that integrates Purpose and Vision, providing clear direction and focus for the team. Google - Organize the world's information and make it universally accessible and useful. SpaceX - To make life multiplanetarymulti-planetary by enabling human exploration and settlement of Mars SpaceX Team: To build Starship, the first fully reusable spacecraft for human settlement on Mars on Wed Feb 19 2025 undo
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Tiffany Little updated section Combining Apurpose 7-12 word statement combining Purpose and Visionvision on Wed Feb 19 2025 undo
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Tiffany Little updated section TheKey key metric goal for the1 current& and2 next yearyrs on Wed Feb 19 2025 undo
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Tiffany Little updated section Core behaviorsvalues vital to achievingachieve the vision on Wed Feb 19 2025 undo
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Tiffany Little updated section A big, audacious 10+ year goal, fully visualized. on Wed Feb 19 2025 undo
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Tiffany Little updated section TheHow ultimate purpose, how you help people. on Sun Sep 22 2024 undo
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Tiffany Little updated section A big, audacious 10+ year goal, fully visualized. on Sat Sep 21 2024 undo
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Tiffany Little updated section The ultimate reasonpurpose, for being and how ityou helpshelp people. on Sat Sep 21 2024 undo
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Tiffany Little updated DefineThis yourMission teamsTemplate purpose,guides vision,organizations &in keydefining metrictheir goal.strategic Inspireddirection by Jimoutlining Collinskey bestelements: sellingPurpose book,(the Builtfundamental toreason Last.for Belowexistence), areVision some(a greatbold Purpose10+Big audaciousyear goal), missionValues statements:(core behaviors essential to achieving the vision), and Metric (key goals for the current and next year). It culminates in a concise 7-12 word Mission statement that integrates Purpose and Vision, providing clear direction and focus for the team. Google - Organize Thethe Worldworld's Informationinformation Andand Makemake Itit Universallyuniversally Accessibleaccessible Andand Usefuluseful. SpaceX - To revolutionizemake spacelife technology,multiplanetary withby theenabling goalhuman exploration and settlement of enablingMars peopleSpaceX toTeam: liveTo onbuild otherStarship, planetsthe first fully reusable spacecraft for human settlement on Mars on Fri Aug 23 2024 undo
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Tiffany Little updated The Step-by-Step Guide to StrategicCreating Planninga Mission on Fri Aug 23 2024 undo
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Tiffany Little updated https://www.youtube.com/embed/toUGc37m5sEnk5uZh5eXeA?rel=0&controls=1&autoplay=0&mute=0&start=2&enablejsapi=1 on Fri Aug 23 2024 undo
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Tiffany Little updated Template Library Frameworks | 2024 Mission link url from https://www.alignment.io/playbook/the-alignment-io-playbook to https://www.alignment.io/playbook/mission-vision-overview on Fri Aug 23 2024 undo
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Tiffany Little updated section Purpose &A Vision combined into a 7-12 word teamstatement Mission.combining Purpose and Vision on Fri Aug 23 2024 undo
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Tiffany Little updated section KeyThe key metric goal for the current year and next year. on Fri Aug 23 2024 undo
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Tiffany Little updated section A big, audacious 10+ year goal, fully visualized. on Fri Aug 23 2024 undo
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Tiffany Little updated section The ultimate purpose or reason for being. Howand thishow it helps people. on Fri Aug 23 2024 undo
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Tiffany Little updated section TheA big, audacious, 10yr10+ year goal., Can you fully visualize successvisualized. on Fri Aug 23 2024 undo
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Tiffany Little updated section WhatCore core values & behaviors arevital important to achieveachieving the vision on Fri Aug 23 2024 undo
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Tiffany Little updated BHAG = Big Hairy Audacious Goal. Define your teams purpose, Vision BHAGvision, & key metric goal. Inspired by Jim Collins best selling book, Built to Last. Below are some great Purpose+BHAGBig audacious goal mission statements: Google - Organize The World's Information And Make It Universally Accessible And Useful. SpaceX - To revolutionize space technology, with the goal of enabling people to live on other planets on Fri Aug 02 2024 undo
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Tiffany Little updated section WhatThe is the ultimate purpose or reason for this teambeing. How youthis helphelps people. on Fri Aug 02 2024 undo
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Tiffany Little updated section What core values & behaviors are important to achieve the vision on Tue Jul 23 2024 undo
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Tiffany Little updated section The teams big, hairy, audacious, 10yr+ goal,. visionCan foryou futurefully visualize success. on Tue Jul 23 2024 undo
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Tiffany Little updated Template Library Frameworks | Q42024 2023 Mission on Wed Jan 17 2024 undo
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Tiffany Little updated AlternativeThe optionAlignment.io Playbook on Wed Jan 17 2024 undo
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Tiffany Little updated MissionThe FrameworkStep-by-Step w/Guide Teststo Strategic Planning on Wed Jan 17 2024 undo
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Tiffany Little updated https://www.youtube.com/embed/toUGc37m5sE?rel=0&controls=1&autoplay=0&mute=0&start=2&enablejsapi=1 on Wed Jan 17 2024 undo
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Tiffany Little updated Template Library Frameworks | 2024 Mission link url from https://www.alignment.io/69848/Mission to https://www.alignment.io/playbook/the-alignment-io-playbook on Wed Jan 17 2024 undo
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Tiffany Little updated section Combine Purpose & Vision combined into a 7-12 word team Mission. BHAG. on Tue Jan 09 2024 undo
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Tiffany Little updated section VISION BHAG on Tue Jan 09 2024 undo
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Tiffany Little updated section OUR MISSION on Tue Jan 09 2024 undo
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Tiffany Little updated section METRIC background from gray to darkgray on Tue Jan 09 2024 undo
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Tiffany Little updated section VALUES background from gray to darkgray on Tue Jan 09 2024 undo
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Tiffany Little updated section VISION BHAG background from gray to darkgray on Tue Jan 09 2024 undo
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Tiffany Little updated section PURPOSE background from gray to darkgray on Tue Jan 09 2024 undo
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Tiffany Little updated ExampleAlternative Purpose+BHAG Missionsoption on Tue Jan 09 2024 undo
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Tiffany Little updated Alignment.ioMission PlaybookFramework w/ Tests on Tue Jan 09 2024 undo
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Tiffany Little updated Template Library Frameworks | Q4 2023 Mission link url from https://www.alignment.io/playbook/the-alignment-io-playbook to https://www.alignment.io/69848/Mission on Tue Jan 09 2024 undo
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Tiffany Little updated section OUR MISSION BHAG on Mon Nov 13 2023 undo
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Tiffany Little updated section VISION | BHAG on Mon Nov 13 2023 undo
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Tiffany Little updated section What core values & behaviors are important to this team to achieve BHAG vision on Mon Nov 13 2023 undo
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Tiffany Little updated Template Library Frameworks | Q4 2023 Mission BHAG on Mon Oct 23 2023 undo
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Tiffany Little updated Mission BHAGTemplate on Mon Oct 23 2023 undo
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Tiffany Little updated section Combine Purpose & Vision into 7-12 word team missionMission BHAG. on Sun Oct 01 2023 undo
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Tiffany Little updated section MISSION BHAG background from black to darkblue on Sun Oct 01 2023 undo
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Tiffany Little updated section VISION | BHAG on Sun Oct 01 2023 undo
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Tiffany Little updated section MISSION BHAG on Sun Oct 01 2023 undo
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Tiffany Little updated Template Library ExecFrameworks | 2023 Mission BHAG on Sun Oct 01 2023 undo
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Tiffany Little updated Define the Mission BHAG on Sun Oct 01 2023 undo
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Tiffany Little updated BHAG = Big Hairy Audacious Goal. Define your teams purpose, visionVision BHAG, & key metric goal. Inspired by Jim Collins best selling book, Built to Last. Below are some great Purpose+BHAG mission statements: Google - Organize The World's Information And Make It Universally Accessible And Useful. SpaceX - To revolutionize space technology, with the goal of enabling people to live on other planets on Sun Oct 01 2023 undo
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Tiffany Little updated Example MissionPurpose+BHAG Missions on Sun Oct 01 2023 undo
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Tiffany Little updated section OneKey metric thatgoal mattersfor mostcurrent year and next year. on Mon Sep 25 2023 undo
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Tiffany Little updated section MISSION background from darkorange to black on Mon Jun 12 2023 undo
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Tiffany Little updated DefineTemplate theLibrary Exec | 2023 Mission BHAG on Mon Jun 12 2023 undo
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Tiffany Little updated section MISSION background from orange to darkorange on Thu Apr 13 2023 undo
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Tiffany Little deleted section Help guide on Thu Apr 13 2023 undo
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Tiffany Little deleted See examples and notes in Help guide on Thu Apr 13 2023 undo
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Tiffany Little deleted **MISSION Examples:** 1. Google - Organize The World's Information And BHAG [Make It Universally Accessible And Useful] 2. SpaceX - To revolutionize space technology, BHAG [with the goal of enabling people to live on other planets] 3. Microsoft - BHAG [Empower every person and every organization on the planet] to achieve more **Test Your PURPOSE:** Your 100yr purpose for this org, project, role. How it helps people. Test it: [from Jim Collins book Built to Last] - Do you find this personally inspiring? - Is this core purpose passionately held on a gut level - Does it get to a deeper reason than just making money, how it will help people. - Can this inspire for over 100 years - Is this a perpetual guiding star - always to be pursued - Will this bring out the energies and talents of people - Does the purpose help you to decide what activities to not pursue - Is this purpose authentic—something true to what the organization is all about - Would you feel proud in describing your work in terms of this purpose to friends, family, others? - Does it describe the resultant experience or outcome, not what you do? Purpose Examples: 1. Google - Organize The World's Information 2. SpaceX - To revolutionize space technology 3. Microsoft - Empower every person and every organization on the planet to achieve more 4. 3M - To solve unsolved problems innovatively 5. Boeing - To push the leading edge of aviation, taking on huge challenges and doing what others cannot do 6. Merck - To preserve and improve human life 7. Nike - To experience the emotion of competition, winning, and crushing competitors 8. Marriott - To make people away from home feel they are among friends and really wanted 9. McKinsey - To help leading corporations and governments be more successful 10. Patagonia - To be a role model and tool for social change --- **VISION | BHAG – BIG HAIRY AUDACIOUS GOAL** Built to Last excerpt (coauthored with Jerry I. Porras) Boeing Corporation is an excellent example of how highly Visionary companies often use bold missions – or what we prefer to call BHAGs (pronounced bee-hag, short for "Big Hairy Audacious Goals")– as a particularly powerful mechanism to stimulate progress. A BHAG is not the only powerful mechanism for stimulating progress, nor do all the visionary companies use it extensively (some, like 3M and HP, prefer to rely primarily on other mechanisms to stimulate progress, as we'll discuss in later chapters). Nonetheless, we found more evidence of this powerful mechanism in the visionary companies and less evidence of it in the comparison companies in fourteen out of eighteen cases. In three cases we found the visionary company and comparison company to be indistinguishable from each other with respect to BHAGs. In one case, we found more evidence for the use of BHAGs in the comparison company. All companies have goals. But there is a difference between merely having a goal and becoming committed to a huge, daunting challenge– like a big mountain to climb. Think of the moon mission in the 1960s. President Kennedy and his advisors could have gone off into a conference room and drafted something like "Let's beef up our space program," or some other such vacuous statement. The most optimistic scientific assessment of the moon mission's chances for success in 1961 was fifty-fifty and most experts were, in fact, more pessimistic. Yet, nonetheless, Congress agreed (to the tune of an immediate $549 million and billions more in the following five years) with Kennedy's proclamation on May 25, 1961, "that this Nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to earth." Given the odds, such a bold commitment was, at the time, outrageous. But that's part of what made it such a powerful mechanism for getting the United States, still groggy from the 1950s and the Eisenhower era, moving vigorously forward. **A CLEAR—AND COMPELLING–GOAL** Like the moon mission, a true BHAG is clear and compelling and serves as a unifying focal point of effort– often creating immense team spirit. It has a clear finish line, so the organization can know when it has achieved the goal; people like to shoot for finish lines. --- Reflecting on the challenges facing a company like General Electric, CEO Jack Welch stated that the first step– before all other steps– is for the company to "define its destiny in broad but clear terms. You need an overarching message, something big, but simple and understandable." Like what? GE came up with the following: "To become #1 or #2 in every market we serve and revolutionize this company to have the speed and agility of a small enterprise." Employees throughout GE fully understood– and remembered– the BHAG. Now compare the compelling clarity of GE's BHAG with the difficult-to-understand, hard-to-remember "vision statement" articulated by Westinghouse in 1989: General Electric:: Become #1 or #2 in every market we serve and revolutionize this company to have the speed and agility of a small enterprise. Westinghouse Total Quality Market Leadership Technology Driven Global Focused Growth Diversified The point here is not that GE had the "right" goal and Westinghouse had the "wrong" goal. The point is that GE's goal was clear, compelling, and more likely to stimulate progress, like the moon mission. Whether a company has the right BHAG or whether the BHAG gets people going in the right direction are not irrelevant questions, but they miss the essential point. Indeed, the essential point of a BHAG is better captured in such questions as: "Does it stimulate forward progress? Does it create momentum? Does it get people going? Does it get people's juices flowing? Do they find it stimulating, exciting, adventurous? Are they willing to throw their creative talents and human energies into it?" Copyright ©Jim Collins and Jerry I. Porras, All rights reserved. --- The moon mission didn't need a committee to spend endless hours wordsmithing the goal into a verbose, meaningless, impossible-to-remember "mission statement." No, the goal itself– the mountain to climb– was so easy to grasp, so compelling in its own right, that it could be said one hundred different ways, yet easily understood by everyone. When an expedition sets out to climb Mount Everest, it doesn't need a three-page, convoluted "mission statement" to explain what Mount Everest is. Think about your own organization. Do you have verbose statements floating around, yet no stimulating bold goals with the compelling clarity of the moon mission, climbing Mount Everest, or the corporate BHAGs in this chapter? Most corporate statements we've seen do little to provoke forward movement (although some do help to preserve the core). To stimulate progress, however, we encourage you to think beyond the traditional corporate statement and consider the powerful mechanism of a BHAG. **Test Your VISION / BHAG [Big Hairy Audacious Goal]:** The big, audacious, 10yr+ goal. Can you fully visualize success. Test it: [from Jim Collins book Built to Last] - Can you fully visualize every aspect of the Goal - see it from every angle - Does it require 10 to 30 years of effort to complete - Can the organization MUST believe “we can do it anyway” - even though 50/50 chance - Does it have a clear finish line - Does it engage people - grab them in the gut. It is tangible, energizing, highly focused. - Does it stimulate forward progress - Does it getting people going? Do they find it stimulating, exciting, adventurous? - Can you commit that you will "Never give up” on this goal Google - Organize The World's Information And BHAG [Make It Universally Accessible And Useful] SpaceX - To revolutionize space technology, BHAG [with the goal of enabling people to live on other planets] Microsoft - BHAG [Empower every person and every organization on the planet] to achieve more --- **Test Your VALUES:** Foundational principles that guide all of a company’s actions Test it: [from Jim Collins book Built to Last] - If you could only use 5-6 words to describe the culture, would this be one of them - Is this passionately held on a gut level? - Would you build a new company around this core value regardless of the industry? - Would you want your organization to continue to stand for this core value 100 years? - Do you believe that those that do not hold this core value, don't follow it, should leave - Does this core value help you in the decision-making processes? - None of these values are aspiration for future vs currently held core values. **Test Your METRIC:** The metric goal that matters most for this company, team, or role. Include your 1 & 2 year goal for this metric - This 1 & 2yr metric goal should come from your company or teams financial model. in Help guide on Thu Apr 13 2023 undo
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Tiffany Little updated section VISION BHAG on Sat Feb 25 2023 undo
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Tiffany Little updated Define the Mission BHAG on Sat Feb 25 2023 undo
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Tiffany Little updated Define the Mission BHAG on Sat Feb 25 2023 undo
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Tiffany Little updated section VISIONBHAG on Sat Feb 25 2023 undo
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Tiffany Little updated section The teams big, hairy, audacious, 10yr+ goal, clearvision andfor compellingfuture. on Sat Feb 25 2023 undo
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Tiffany Little moved See examples and notes from MISSION to Help guide on Mon Feb 13 2023 undo
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Tiffany Little added new section Help guide on Mon Feb 13 2023 undo
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Tiffany Little deleted section PLANS on Thu Dec 08 2022 undo
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Tiffany Little deleted section Create Alignment OKR Plans. Type / to sub link to it. on Thu Dec 08 2022 undo
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Tiffany Little moved See examples and notes from PLANS to MISSION on Thu Dec 08 2022 undo
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Tiffany Little deleted section STRATEGY on Thu Dec 08 2022 undo
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Tiffany Little deleted section Perform SWOT to define 3-4 strategies for achieving BHAG on Thu Dec 08 2022 undo
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Tiffany Little updated Define the Mission on Mon Nov 21 2022 undo
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Template Library
Frameworks
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2024
Mission

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PURPOSE

TL
Ultimate purpose. Why you exist, how you help people.
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VISION

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A big, audacious 10+ year goal
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VALUES

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Core values to achieve vision
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METRIC

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Key metric goal for 1 & 2 yrs
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MISSION

TL
Combining purpose and vision
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Close
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notes
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