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INTRO
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HERO Projects

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Use the HERO framework to run experiments to tackle any type of problem. Based on the scientific process, this simple framework helps teams tackle problems and chase new opportunities.
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HERO Framework Explained
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -Win the market and all the users for years to come
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HERO

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HYPOTHESIS

JB
What is our hypothesis?
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EXPERIMENTS

JB
What experiments will we run?
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RESULTS

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What were the results?
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OPPORTUNITIES

JB
What opportunities does this open up?
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