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INTRO

Develop an Idea Template

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"Made to Stick" is a book written by Chip Heath and Dan Heath, published in 2007. The book is focused on the idea of creating ideas that are memorable, relatable and easy to understand and act upon. The authors propose that for an idea to stick, it must be simple, unexpected, concrete, credible, emotional, storytelling, repetitive and actionable. These elements are the framework to develop an idea that can be remembered and acted upon.
AUTHOR
SWOTAnalysis.com
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A
Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO -Win the market and all the users for years to come
0
#samplenotes

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Unexpectedness

JB
Capture + hold people's attention
0%

Concreteness

JB
Understand + remember the idea
0%

Credibility

JB
Get people to believe your idea
0%

Emotional

JB
Get people to care about the idea
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Stories

JB
Get people to act on the idea
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