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INTRO

Develop an Idea Template

Use template
"Made to Stick" is a book written by Chip Heath and Dan Heath, published in 2007. The book is focused on the idea of creating ideas that are memorable, relatable and easy to understand and act upon. The authors propose that for an idea to stick, it must be simple, unexpected, concrete, credible, emotional, storytelling, repetitive and actionable. These elements are the framework to develop an idea that can be remembered and acted upon.
AUTHOR
SWOTAnalysis.com
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Jim Benton updated section Simplicity background from white to blue on Tue Feb 08 2022
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Jim Benton updated section Emotional background from red to gray on Wed Jan 15 2020
J
Jim Benton updated section Stories background from white to gray on Wed Jan 15 2020
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Jim Benton updated section Emotional background from white to red on Wed Jan 15 2020
J
Jim Benton updated section Credibility background from white to gray on Wed Jan 15 2020
J
Jim Benton updated section Concreteness background from white to gray on Wed Jan 15 2020
J
Jim Benton updated section Unexpectedness background from white to gray on Wed Jan 15 2020
J
Jim Benton updated section Stories background from orange to white on Tue Jan 07 2020
J
Jim Benton updated section Emotional background from orange to white on Tue Jan 07 2020
J
Jim Benton updated section Credibility background from orange to white on Tue Jan 07 2020
J
Jim Benton updated section Concreteness background from orange to white on Tue Jan 07 2020
J
Jim Benton updated section Unexpectedness background from orange to white on Tue Jan 07 2020
J
Jim Benton updated section Simplicity background from orange to white on Tue Jan 07 2020
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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#samplenotes

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Unexpectedness

JB
Capture + hold people's attention
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Concreteness

JB
Understand + remember the idea
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Credibility

JB
Get people to believe your idea
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Emotional

JB
Get people to care about the idea
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Stories

JB
Get people to act on the idea
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