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INTRO
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Writing a Product Press Release
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Amazon's approach to product development and working backwards. Start with a press release. This framework describes the 9 steps to strategically mapping out your product story.
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Example Product Release
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Judy Butler
10:15pm
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Burt Crumb
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@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -
Win the market and all the users for years to come
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Product Release
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TITLE
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A simple name the customer will understand
Owner
Jim Benton
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SUB-HEADING
JB
In a sentence, who the market for the product is and what they get
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Jim Benton
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SUMMARY
JB
Concise review of product and benefits
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Jim Benton
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PROBLEM
JB
Describe the problem you are solving
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Jim Benton
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SOLUTION
JB
Describe how the product solves the problem
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Jim Benton
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QUOTE
JB
A quote from a leader within your company
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Jim Benton
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ACTION
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How to take action - how easy it is to get started
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Jim Benton
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CUSTOMER QUOTE
JB
Describes how a customer experienced the benefit
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Jim Benton
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CLOSING
JB
Give advice on what to do next
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Jim Benton
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