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INTRO

42 Rules to Lead By

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42 Rules to Lead By

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Communication

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Be a broken record. “When you think you’ve communicated too much, you’re probably just beginning to get through" 
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Share everything. Hide nothing. “At Google, our default mode was to share all information" 
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Every word matters. A leader’s words should always be thoughtful and precise — everything you say will be interpreted 
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Tell stories. Great leaders are great teachers. And great teachers are great storytellers. 
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Stop talking, already. You’ll never learn anything if you’re too busy talking. 
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But, if you know the answer… There’s a time for listening and there’s a time for straight talk. 
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Culture

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Ditch the pecking order. “You shouldn’t be able to figure out a company’s org chart by looking at their product 
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Avoid the HPPO. HPPO stands for “the highest-paid person’s opinion.” 
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Crush bureaucracy of all kinds. “The most important attribute in organizations is the ability to get out of the way. 
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Crowded is creative. There’s a certain electricity that comes from working in a crowded, bustling space. 
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You need strategies and tactics. Many people don’t know the difference between strategies and tactics, you need both. 
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On teams, think small. “At Google, we learned that the size of a small team is about the size of a small family. 
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Show up. True for everyone, and more for leaders: “Working from home is a malignant, metastasizing cancer,” 
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Be original. “Never ever suggest copying your competitor. Their products generally suck, and you should be able to do better.” 
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Hope is not a plan 
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Doveryai no proveryai. Trust but verify. It’s a Russian proverb, Rosenberg uses to remind himself to fact find for himself. 
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Value over costs. “It’s simple: spend 80% of your time on 80% of your revenue.” More revenue generally solves all problems. 
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Beware the green-eyed monster. “Where there is success, there is envy. Monster’s greatest weapon is surprise – fight it w/ humility.” 
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Reorganizations. If you must reorganize, do it in a day — 24 hours. 
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Team Building

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Interview well. You have to learn how to interview well -- just like you learn any other skill. “Hiring is the heart + soul of the co." 
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Hire by committee. companies allow hiring managers to call all the shots. “We didn’t do that. The gate is a committee." 
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You can’t teach passion. “The guys who invented Google Sky are software engineers, not astronomers,” 
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Don’t hire specialists. “Especially in tech,” Rosenberg says. “And don’t grow up to be a specialist. 
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Slow down. “Urgency of a role isn’t sufficiently important to compromise quality in hiring.” 
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Diversity is your best defense… “…against myopia,” ... extolling the virtues of hiring all kids of people. 
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Be selective. “Instead of laying off the bottom 10%, don’t hire them. It’s way harder to fire people 
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Life isn’t fair. “Don't tell people they’re doing a great job when they're not.” Warns against leading like a Little League coach 
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Identify and purge. It’s important to single out and remove the bad eggs. 
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Decision Making

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Start with the right goals. “Choose your goals wisely. Goals drive behavior and conflict. 
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Consensus does not mean unanimous. No reason to spend endless hours trying to get everyone on board 
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Consider the customer. “If there’s a doubt about what to do, consider your customer’s perspective.” 
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Creativity can’t be managed Too many companies micro-manage the creative processes. 
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Prepare to lose in order to win. “A leader’s job is not to prevent risk, but to build the capability to recover when failures occur 
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Lay off the kill switch. Leaders kill ideas - they think they have a better one. But there’s a bull market for innovation. 
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Create a culture of ‘yes.’ Build from a place of optimism + big thinking. “Organizations develop antibodies to change. 
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Good judgment comes from experience. “I asked everyone who screwed up to write a postmortem and publish it to the entire team 
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Humility

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Never stop learning. Your education is never over. “Learn something new so you can remember how hard it is to learn. 
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Grow up. “Humility is correlated with age. Arrogance is inversely correlated with age. Get older, realize how hard it is to get things done 
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