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INTRO
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Running an Effective Startup Board Meeting

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A powerful outline for early stage CEOs when preparing for their board meetings.
AUTHOR
As featured by Sequoia Capital
Project Activity
Board Meeting Template
Frameworks
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Jim Benton updated Sales/Growth team update: performance against Growth Team KPIs - Marketing update: performance against Marketing KPIs in COMPANY BUILDING on Sat Jul 27 2019 undo
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Jim Benton moved Corporate marketing update: execution on positioning, brand, messaging, and PR. from after Monthly Waterfalls for a) revenue b) burn c) cash balance d) headcount to after Growth team update: performance against Growth Team KPIs - Marketing update: performance against Marketing KPIs on Sat Jul 27 2019 undo
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Jim Benton added Corporate marketing update: execution on positioning, brand, messaging, and PR. in COMPANY BUILDING on Sat Jul 27 2019 undo
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Jim Benton updated Engineering + technical update: include major launches + achievements since last meeting; surface challenges, where help is needed in COMPANY BUILDING on Sat Jul 27 2019 undo
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Jim Benton updated Running an Effective Board Meeting privacy setting from PR to PU on Mon Oct 22 2018 undo
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Jim Benton updated Running an Effective Board Meeting category to 28 on Mon Oct 22 2018 undo
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Jim Benton updated Running an Effective Board Meeting show metrics to SHOW on Mon Oct 22 2018 undo
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Jim Benton updated Running an Effective Board Meeting show in directory from N to Y on Mon Oct 22 2018 undo
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Jim Benton updated Running an Effective Board Meeting is template from N to Y on Mon Oct 22 2018 undo
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Jim Benton updated Running an Effective Board Meeting at Early-Stage Startups on Mon Oct 22 2018 undo
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Jim Benton updated A nice outline for early stage CEOs when preparing for their board meetings. on Mon Oct 22 2018 undo
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Jim Benton updated As featured by Sequoia Capital on Mon Oct 22 2018 undo
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Jim Benton updated Running an Effective Board Meeting link url to https://www.sequoiacap.com/article/preparing-a-board-deck/ on Mon Oct 22 2018 undo
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Jim Benton updated Quality: Every company should have a simple way of measuring the quality of the cust experienceexp. This might be a Net Promoter Score in COMPANY BUILDING on Mon Oct 22 2018 undo
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JB
Judy Butler
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Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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MARKETING SEO
Win the market and all the users for years to come
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Template Library
Frameworks
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Q2 2024
Board Meeting

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BIG PICTURE

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15 minutes, CEO Update
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Highlights since last meeting 
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Lowlights/challenges since last meeting 
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Where the company needs help (e.g. hiring, customers, partnerships, product, and marketing) 
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CALIBRATION

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45 minutes to 60 minutes
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Top-of-the-funnel metrics: performance vs. plan + future forecast (e.g. signups, downloads and registrations) 
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Engagement metrics: performance vs. plan + future forecast (e.g. MAU, DAU, and purchasing customers) 
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Financial metrics: performance vs. plan + future forecast (e.g. revenue, if appropriate) 
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Other metrics: performance vs. plan + future forecast (e.g. supply/demand for marketplaces) 
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COMPANY BUILDING

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30 minutes
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Forward-looking org chart: show current team and positions to be filled over the next six months 
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Product roadmap: include major launches and achievements since last meeting; provide a view on where the company is heading 
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Quality: Every company should have a simple way of measuring the quality of the cust exp. This might be a Net Promoter Score 
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Engineering + technical update: major launches + achievements since last meeting; surface challenges, where help is needed 
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Sales/Growth team update: performance against Growth Team KPIs 
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Corporate marketing update: execution on positioning, brand, messaging, and PR. 
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Business development: list of top 10 needle moving partners the company wants (vs. inbound partner interest) and progress on each 
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Operations (if appropriate): performance against KPIs; surface challenges and where help is needed 
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Quarterly P&L including YTD performance vs. plan: show burn rate and cash balance at bottom 
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Monthly Waterfalls for a) revenue b) burn c) cash balance d) headcount 
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WORKING SESSION

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30 minutes per topic
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Topic 1 (deep dive in a particular functional area, deep dive on a large partnership opp, deep dive on a business challenge OR...) 
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Topic 2 (deep dive on quarterly company goals, product challenges, etc.) 
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CLOSED SESSION

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Formalities, stock option grant etc. 
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