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INTRO
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Running an Effective Startup Board Meeting
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A powerful outline for early stage CEOs when preparing for their board meetings.
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As featured by Sequoia Capital
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Judy Butler
10:15pm
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Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -
Win the market and all the users for years to come
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CYCLE
2023
Q2
Board Meeting
PROJECT
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BIG PICTURE
JB
15 minutes, CEO Update
Owner
Jim Benton
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Highlights since last meeting
JB
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Jim Benton
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Where the company needs help (e.g. hiring, customers, partnerships, product, and marketing)
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CALIBRATION
JB
45 minutes to 60 minutes
Owner
Jim Benton
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Top-of-the-funnel metrics: performance vs. plan + future forecast (e.g. signups, downloads and registrations)
JB
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Jim Benton
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Engagement metrics: performance vs. plan + future forecast (e.g. MAU, DAU, and purchasing customers)
JB
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Jim Benton
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Financial metrics: performance vs. plan + future forecast (e.g. revenue, if appropriate)
JB
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Other metrics: performance vs. plan + future forecast (e.g. supply/demand for marketplaces)
JB
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COMPANY BUILDING
JB
30 minutes
Owner
Jim Benton
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Forward-looking org chart: show current team and positions to be filled over the next six months
JB
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Jim Benton
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Product roadmap: include major launches and achievements since last meeting; provide a view on where the company is heading
JB
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Jim Benton
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Quality: Every company should have a simple way of measuring the quality of the cust exp. This might be a Net Promoter Score
JB
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Jim Benton
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Engineering + technical update: major launches + achievements since last meeting; surface challenges, where help is needed
JB
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Jim Benton
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Sales/Growth team update: performance against Growth Team KPIs
JB
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Jim Benton
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Corporate marketing update: execution on positioning, brand, messaging, and PR.
JB
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Jim Benton
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Business development: list of top 10 needle moving partners the company wants (vs. inbound partner interest) and progress on each
JB
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Jim Benton
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Operations (if appropriate): performance against KPIs; surface challenges and where help is needed
JB
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Jim Benton
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Quarterly P&L including YTD performance vs. plan: show burn rate and cash balance at bottom
JB
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Jim Benton
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Monthly Waterfalls for a) revenue b) burn c) cash balance d) headcount
JB
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Jim Benton
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WORKING SESSION
JB
30 minutes per topic
Owner
Jim Benton
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Topic 1 (deep dive in a particular functional area, deep dive on a large partnership opp, deep dive on a business challenge OR...)
JB
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Jim Benton
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Topic 2 (deep dive on quarterly company goals, product challenges, etc.)
JB
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Jim Benton
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CLOSED SESSION
JB
Owner
Jim Benton
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Formalities, stock option grant etc.
JB
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Jim Benton
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Jim Benton
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Jim Benton
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