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INTRO

AIDA Framework

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The AIDA marketing framework stands for Attention, Interest, Desire, and Action. It is a model used to guide the creation of marketing and advertising campaigns. The goal of the AIDA model is to lead a potential customer through a process of increasing interest and desire for a product or service, ultimately resulting in the customer taking action and making a purchase.
AUTHOR

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ATTENTION

TL
Grab the attention of the target audience
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INTEREST

TL
Generate interest in the product
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DESIRE

TL
Create a desire for the product
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ACTION

TL
Motivate the audience to take action
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