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Individual Value Driver Messaging

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Winning in enterprise sales requires sales team to be methodical about messaging their value at the persona level with a specific message. Follow this framework to build out your core value drivers and the impact they will have.
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Value Driver Template
Frameworks
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Tiffany Little updated section REQ'D CAPABILITIES background from black to darkgray on Mon Jan 08 2024 undo
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Tiffany Little updated section POSITIVE OUTCOMES background from darkgreen to darkgray on Mon Jan 08 2024 undo
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Tiffany Little updated section WHY US background from darkgray to darkblue on Mon Jan 08 2024 undo
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Tiffany Little updated section PAIN background from darkred to darkgray on Mon Jan 08 2024 undo
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Tiffany Little updated section REQ'D CAPABILITIES background from darkblue to black on Thu Jun 15 2023 undo
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Tiffany Little updated section WHY US background from gray to darkgray on Thu Jun 15 2023 undo
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Tiffany Little updated section REQ'D CAPABILITIES background from blue to darkblue on Thu Jun 15 2023 undo
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Tiffany Little updated section POSITIVE OUTCOMES background from green to darkgreen on Thu Jun 15 2023 undo
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Tiffany Little updated section PAIN background from gray to darkred on Tue Apr 26 2022 undo
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Tiffany Little updated section WHY US background to gray on Tue Apr 26 2022 undo
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Tiffany Little updated section REQ'D CAPABILITIES background to blue on Tue Apr 26 2022 undo
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Tiffany Little updated section POSITIVE OUTCOMES background to green on Tue Apr 26 2022 undo
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Tiffany Little updated section PAIN background to gray on Tue Apr 26 2022 undo
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Judy Butler
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Template Library
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Q2 2024
Value Driver

Persona's purpose, mission

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PAIN

TL
What is the customers pain?
Close
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POSITIVE OUTCOMES

TL
What are the positive outcomes we know they seek?
Close
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REQ'D CAPABILITIES

TL
What is required to deliver these positive outcomes?
Close
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WHY US

TL
Why are we positioned best among a competitive space?
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notes
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