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INTRO
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Individual Value Driver Messaging
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Winning in enterprise sales requires sales team to be methodical about messaging their value at the persona level with a specific message. Follow this framework to build out your core value drivers and the impact they will have.
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POSITIVE OUTCOMES
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What are the positive outcomes we know they seek?
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REQ'D CAPABILITIES
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What is required to deliver these positive outcomes?
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WHY US
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Why are we positioned best among a competitive space?
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