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Judy Butler
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Marty
Marty
March 23
MARKETING SEO -
Win the market and all the users for years to come
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CYCLE
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COMPANY
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Owner
Tiffany Little
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Company can be the dominate leader in the [XXX] category in 5 years
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Incredible product reviews, cult like following from power users
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Large addressable market
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Revenue is XXM+
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Growth Rate is XXX% YoY
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Largest customer is $XXXk+
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Current market leader has the following weaknesses: (x,y,z,)
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PEOPLE
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Tiffany Little
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I compliment the my boss/board - we make a killer team
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My boss/board can be featured on forbes cover for being expert in the category - visionary leader
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I feel supported by my boss/board, a partner, safe
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My boss/board believes in our workplace being a "best place to work" (lunches, office space, approach to employees, health plans)
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GTM
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Tiffany Little
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Low churn from large customers
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Tiffany Little
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Expensive problem, creates real value for customers
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Budgeted item, clear buyer persona
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Differentiated from competition ( x, y, z)
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Helps customer drive transactions
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ROLE
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Stock options do not expire upon leaving for up to XX years, or are pre-paid upon joining
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Stock option grant is valued at $XXX-$XXX
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Stock has the real potential to 10X in 5 years
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I report to XYZ title or am XYZ title
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My title is a x-level title (title / level)
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Salary is equal or greater than previous salary
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Bonus gets me to XXXk+, plus upside
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COMP
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Base should be near $XXX
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Equity should be near XX%, depends on stage
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Good board level relationships
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Ability to raise healthy round
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