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INTRO
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Control of the Message

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Taking control of your message is critical to driving a high value enterprise sales process.
AUTHOR
Control of the Message
Frameworks
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Tiffany Little updated Control of the Message sort by from MANUAL to VOTES on Thu Jun 06 2024 undo
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Tiffany Little updated section What questions do we use with prospects to guide the conversation on Mon Sep 18 2023 undo
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Tiffany Little updated section Discovery Questions background from gray to white on Mon Sep 18 2023 undo
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Tiffany Little updated section What are our customer proof points to back this up on Mon Sep 18 2023 undo
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Tiffany Little updated section Proof Points background from gray to darkgreen on Mon Sep 18 2023 undo
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Tiffany Little updated section How do we do it better than our competitors on Mon Sep 18 2023 undo
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Tiffany Little updated section Better background from gray to darkgreen on Mon Sep 18 2023 undo
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Tiffany Little updated section Metrics background from gray to darkblue on Mon Sep 18 2023 undo
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Tiffany Little updated section How do we achieve these positive outcomes on Mon Sep 18 2023 undo
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Tiffany Little updated section How we Do it background from gray to darkgreen on Mon Sep 18 2023 undo
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Tiffany Little updated section What ROI metrics will be impacted. on Mon Sep 18 2023 undo
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Tiffany Little updated section What required to achieve this after state and outcomes on Mon Sep 18 2023 undo
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Tiffany Little updated section Required Capabilities background from gray to darkblue on Mon Sep 18 2023 undo
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Tiffany Little updated section + Business Outcomes background from gray to darkblue on Mon Sep 18 2023 undo
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JB
Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO -Win the market and all the users for years to come
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Q2 2024
Control of the Message

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Before

JB
Describe the before state
Close
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Negative Consequences

JB
What are the negative impacts of before state
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After

JB
Describe the after state.
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+ Business Outcomes

JB
Describe the positive business outcomes of the after state
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Required Capabilities

JB
What required to achieve this after state and outcomes
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Metrics

JB
What ROI metrics will be impacted.
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How we Do it

JB
How do we achieve these positive outcomes
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Better

JB
How do we do it better than our competitors
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Proof Points

JB
What are our customer proof points to back this up
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Discovery Questions

JB
What questions do we use with prospects to guide the conversation
Close
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Close
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notes
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