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Product Market Fit Message

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Craft a clear message that connects customer pain to business outcomes, required capabilities, and proof points. Use this template to align sales conversations, guide discovery, and differentiate from competitors.
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Template Library Frameworks | Q3 2025 Product Market Fit Message
Frameworks
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Tiffany Little updated section Before background from darkyellow to darkgray 22 days ago undo
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Tiffany Little updated Template Library Frameworks | Q3 2025 Product Market Fit Message privacy setting from TE to PU 22 days ago undo
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Tiffany Little updated section WhatQuestions questions do we use with prospects to guide theprospect conversationconversations 24 days ago undo
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Tiffany Little updated section WhatCustomer arestories ourand customer proof points to back this upevidence 24 days ago undo
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Tiffany Little updated section How do we dooutperform it better than our competitors 24 days ago undo
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Tiffany Little updated section HowOur doapproach weto achieve these positive outcomes 24 days ago undo
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Tiffany Little updated section What ROI metricsmeasures willand beKPIs impacted. 24 days ago undo
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Tiffany Little updated section What’s requiredneeded to achievereach this afterfuture state and outcomes. 24 days ago undo
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Tiffany Little updated section DescribePositive theresults positive business outcomes of the after state 24 days ago undo
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Tiffany Little updated section DescribeThe theimproved afterfuture state. 24 days ago undo
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Tiffany Little updated section WhatConsequences areof the negativecurrent consequences of before state 24 days ago undo
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Tiffany Little updated section DescribeThe thecustomer’s beforecurrent state 24 days ago undo
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Tiffany Little updated Template Library Frameworks | Q2Q3 20242025 Product Market Fit Message 24 days ago undo
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Tiffany Little updated Template Library Frameworks | Q3 2025 Product Market Fit Message privacy setting from PU to TE 24 days ago undo
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JB
Judy Butler
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Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
#-unique-message-filter
March 23
MARKETING SEO
Win the market and all the users for years to come
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#samplenotes

Template Library
Frameworks
|
Q3 2025
Product Market Fit Message

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Before

JB
The customer’s current state
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Negative IMPACTS

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Consequences of the current state
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After

JB
The improved future state
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+ Business Outcomes

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Positive results of the after state
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Required Capabilities

JB
What’s needed to reach this future state.
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Metrics

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ROI measures and KPIs impacted
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How we Do it

JB
Our approach to achieve outcomes
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Better

JB
How we outperform competitors
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Proof Points

JB
Customer stories and evidence
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Discovery Questions

JB
Questions to guide prospect conversations
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Close
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