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INTRO

GTM Strategy

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A GTM strategy includes a variety of elements, one of them is messaging strategy which refers to the way that a company communicates the benefits and unique value proposition of its product or service to potential customers.
A messaging strategy is a critical component of a GTM strategy. It helps to ensure that the company's messaging is consistent across all channels and that it effectively communicates the key benefits of the product or service to potential customers
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO -Win the market and all the users for years to come
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PROBLEM WE SOLVE

TL
What's the problem, negative consequences, scale
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BEST IN THE WORLD

TL
What will we do better than anyone else on the planet
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CATEGORY

TL
Category today, category in the future
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WHY THIS MATTERS

TL
What are the positive outcomes and who cares
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WHY US

TL
Why us vs others out there, what do we do differently
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HOW WE WILL WIN

TL
How are we going to do it
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