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INTRO

GTM Messaging Strategy

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A GTM strategy includes a variety of elements, one of them is messaging strategy which refers to the way that a company communicates the benefits and unique value proposition of its product or service to potential customers.
A messaging strategy is a critical component of a GTM strategy. It helps to ensure that the company's messaging is consistent across all channels and that it effectively communicates the key benefits of the product or service to potential customers
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PROBLEM WE SOLVE

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What's the problem, negative consequences, scale
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BEST IN THE WORLD

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What will we do better than anyone else on the planet
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CATEGORY

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Category today, category in the future
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WHY THIS MATTERS

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What are the positive outcomes and who cares
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WHY US

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Why us vs others out there, what do we do differently
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HOW WE WILL WIN

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How are we going to do it
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