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Simple Mission Framework: Purpose+Vision

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Define your teams purpose, vision, & key metric goal. A powerful mission statement is based on your purpose, vision, and values, summarized into a crisp 7-12 word mission statement. Inspired by Jim Collins best selling book, Built to Last.
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The Alignment Playbook
Strategic Planning Playbook & Examples
Mission Framework
Frameworks
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Jim Benton updated Mission SimpleFramework on Wed Aug 03 2022 undo
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Jim Benton updated Mission Framework privacy setting from PR to PU on Wed Aug 03 2022 undo
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Jim Benton updated Mission Framework category from 27 to 14 on Wed Aug 03 2022 undo
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Jim Benton updated Mission Framework show in directory from N to Y on Wed Aug 03 2022 undo
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Jim Benton updated Mission Framework is template from N to Y on Wed Aug 03 2022 undo
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Jim Benton updated Simple Mission Framework: Purpose+Vision on Wed Aug 03 2022 undo
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Jim Benton updated section Why we exist, value for others on Wed Aug 03 2022 undo
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Jim Benton updated section Our big 10yr+ audacious goal on Wed Aug 03 2022 undo
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Jim Benton deleted Type '/' to link to your leadership teams team-missions in TEAM on Wed Aug 03 2022 undo
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Jim Benton updated section Your teams missions on Wed Aug 03 2022 undo
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Jim Benton updated section Combine the Purpose, &Vision, VisionMetric on Wed Aug 03 2022 undo
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Jim Benton deleted Combine the Purpose & Vision into 7-12 word company mission. Add 1yr+2yr metric goal as well. in MISSION on Wed Aug 03 2022 undo
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Jim Benton deleted Combine the Purpose & Vision & 1-3yr Metric Goal above into a ~7-15 word company, team, or role mission. - Add each direct reports team or role based 7-12 word mission as a separate line the mission section or in this notes section Ex: **Google Mission** - Organize The World's Information And Make It Universally Accessible And Useful. $270B FY22. Other examples: **SWOT Mission** - #1 strategy platform to achieve your mission by making the best decisions. $45M ARR FY23. **SpaceX Mission** - To revolutionize space technology, with the ultimate goal of enabling people to live on other planets **Microsoft Mission** - Empower every person and every organization on the planet to achieve more **Meta Mission** - Give people the power to build community and bring the world closer together by bringing the metaverse to life **Linkedin Mission** - Connecting the world’s professionals to make them more productive and successful and create economic opportunity for every member of the global workforce **GitLab Mission** - Make it so that Everyone Can Contribute by Becoming the Most Popular Collaboration Tool for Knowledge Workers in any Industry. in MISSION on Wed Aug 03 2022 undo
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Jim Benton updated section Combine the Purpose & Vision on Wed Aug 03 2022 undo
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Jim Benton deleted The metric goal that matters most for this company, team, or role. Include your 1year goal for this metric. in METRIC on Wed Aug 03 2022 undo
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Jim Benton deleted The metric goal that matters most for this company, team, or role. Include your 1 & 2 year goal for this metric - This 1 & 2yr metric goal should come from your company or teams financial model. in METRIC on Wed Aug 03 2022 undo
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Jim Benton deleted Foundational principles that guide all of a company’s actions in VALUES on Wed Aug 03 2022 undo
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Jim Benton deleted Foundational principles that guide all of a company’s actions Test it: - If you could only use 5-6 words to describe the culture, would this be one of them - Is this passionately held on a gut level? - Would you build a new company around this core value regardless of the industry? - Would you want your organization to continue to stand for this core value 100 years? - Do you believe that those that do not hold this core value, don't follow it, should leave - Does this core value help you in the decision-making processes? - None of these values are aspiration for future vs currently held core values. in VALUES on Wed Aug 03 2022 undo
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Jim Benton updated section WhoFoundational weprinciples are,to what we stand forguide on Wed Aug 03 2022 undo
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Jim Benton deleted Perform a Vision SWOT Analysis to define your 3-4 key strategies for achieving your long term bold vision in STRATEGY on Wed Aug 03 2022 undo
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Jim Benton deleted Your 3-4 key strategies for achieving your bold vision Use a [Vision SWOT Template](https://www.swotanalysis.com/14686/Envisioned-Future-SWOT-Analysis) and use the conclusion insights to drive your long-term strategy or use the [standard SWOT Template](https://www.swotanalysis.com/47230/SWOT-Analysis) for quarterly planning and add your conclusion to the strategy section in STRATEGY on Wed Aug 03 2022 undo
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Jim Benton deleted The big, audacious, 10yr+ goal. Can you fully visualize success. Connect to company vision. in VISION on Wed Aug 03 2022 undo
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Jim Benton deleted The big, audacious, 10yr+ goal. Can you fully visualize success. Test it: - Can you fully visualize every aspect of the Goal - see it from every angle - Does it require 10 to 30 years of effort to complete - Can the organization MUST believe “we can do it anyway” - even though 50/50 chance - Does it have a clear finish line - Does it engage people - grab them in the gut. It is tangible, energizing, highly focused. - Does it stimulate forward progress - Does it getting people going? Do they find it stimulating, exciting, adventurous? - Can you commit that you will "Never give up” on this goal in VISION on Wed Aug 03 2022 undo
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Jim Benton deleted Your 100yr purpose for this company, team, or role. How it helps people. Connect to company purpose. in PURPOSE on Wed Aug 03 2022 undo
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Jim Benton deleted Your 100yr purpose for this org, project, role. How it helps people. Test it: - Do you find this personally inspiring? - Is this core purpose passionately held on a gut level - Does it get to a deeper reason than just making money, how it will help people. - Can this inspire for over 100 years - Is this a perpetual guiding star - always to be pursued - Will this bring out the energies and talents of people - Does the purpose help you to decide what activities to not pursue - Is this purpose authentic—something true to what the organization is all about - Would you feel proud in describing your work in terms of this purpose to friends, family, others? - Does it describe the resultant experience or outcome, not what you do? Purpose Examples: 3M - To solve unsolved problems innovatively Boeing - To push the leading edge of aviation, taking on huge challenges and doing what others cannot do Merck - To preserve and improve human life Nike - To experience the emotion of competition, winning, and crushing competitors Marriott - To make people away from home feel they are among friends and really wanted McKinsey - To help leading corporations and governments be more successful Patagonia - To be a role model and tool for social change Wal-Mart - To give ordinary folk the chance to buy the same things as rich people Breakout Session: 1. Each team member to write out their own version of the purpose statement 2. Each team member to select and vote [click the star] on one purpose statement, other than their own, that meets above criteria 3. Sort the template by "votes" in the settings, hover over the star to see vote totals. Discuss as a group the best choice. 4. Test the choice out on the questions above. 5. Finalize your core purpose and delete the alternatives in PURPOSE on Wed Aug 03 2022 undo
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Jim Benton deleted section PLAN on Wed Aug 03 2022 undo
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Jim Benton deleted Type '/' to link to your quarterly alignment plans in PLAN on Wed Aug 03 2022 undo
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Jim Benton updated section Our metric that matters most on Wed Aug 03 2022 undo
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Jim Benton updated section Who we are, what we stand for on Wed Aug 03 2022 undo
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Jim Benton updated section Our ultimate plan on Wed Aug 03 2022 undo
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Jim Benton updated section Our big audacious goal on Wed Aug 03 2022 undo
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Jim Benton updated section Why we exist on Wed Aug 03 2022 undo
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Jim Benton created Mission Simple on Wed Aug 03 2022 undo
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Jim Benton created Add your mission here. Google ex: To organize the world's information and make it universally accessible and useful. $270B FY22. on Wed Aug 03 2022 undo
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Jim Benton created Mission Simple sort by to MANUAL on Wed Aug 03 2022 undo
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Q2 2024
Mission Framework

Add your mission here. Google ex: To organize the world's information and make it universally accessible and useful. $270B FY22.

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PURPOSE

JB
Why we exist, value for others
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VISION

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Our big 10yr+ audacious goal
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STRATEGY

JB
Our ultimate plan
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VALUES

JB
Foundational principles to guide
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METRIC

JB
Our metric that matters most
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MISSION

JB
Combine Purpose, Vision, Metric
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TEAM

JB
Your teams missions
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