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INTRO

Public Relations 5Ws

Use Template
The 5Ws is a framework stands for Who, What, Where, When, and Why. It is used to identify the key elements of a PR campaign and to ensure that all aspects are considered and aligned. The 5Ws can be useful for making decisions, developing strategies, and solving problems. The framework allows for a thorough analysis of a situation and helps to identify areas that might have been overlooked. It is also easy to communicate and understand by all stakeholders in a company and it can be used in different fields such as marketing, journalism, project management, and problem solving.
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WHO

TL
Identifying the key stakeholders or individuals involved in the situation
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WHAT

TL
Understanding the specific problem or situation that needs to be addressed
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WHERE

TL
Identifying the location or context in which the problem or situation is taking place
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WHEN

TL
Determining the timing or schedule related to the problem or situation
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WHY

TL
Understanding the underlying reasons for the problem or situation
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New

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