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INTRO

The 4Ps of Marketing

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The 4Ps of marketing refer to the four elements that are involved in creating a successful marketing strategy: product, price, promotion, and place. These elements are used to define a target market and develop a marketing mix that will appeal to that market. The 4Ps provides a structured approach for businesses to develop their marketing strategy. By considering each of the 4Ps, businesses can ensure that they have a well-rounded marketing plan that addresses all key aspects of their marketing efforts.


AUTHOR

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PRODUCT

TL
Goods or services that a business offers to its customers
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PRICE

TL
Cost at which the product or service is offered
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PROMOTION

TL
Methods used to communicate the product to the target market
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PLACE

TL
Location where the product or service is sold
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