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INTRO

The Balanced Scorecard

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The Balanced Scorecard is a performance management tool that helps organizations measure and track their progress towards achieving their strategic goals. It is a framework that provides a balanced view of an organization's performance by measuring it against four key perspectives: financial, customer, internal processes, and learning and growth. The balanced scorecard framework helps organizations align their activities with their strategic goals, and communicate their performance to stakeholders. It also helps organizations to set targets, monitor progress, and make necessary adjustments to improve performance. The Balanced Scorecard is widely used across different industries, and companies of all sizes, and it can be adapted to suit the specific needs of any organization.
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Financial Perspectives

TL
How Do Investors See Us?Measures financial performance such as revenue, profitability, and return on investment
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Customer Perspective

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How Do Customers See Us? Measures how well the org is meeting customer needs and expectations
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Internal Perspective

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Where Must We Be Strong?Measures how well the organization's internal processes are working, such as ops, logistics, and supply chain management
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Innovation Perspective

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Can We Continue to Improve and Create Value? Measures how well the org is developing its human capital and improving its capabilities
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