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CATEGORIES

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Featured

Advertising and Marketing

Brainstorming

Decision Making

Goals and Objectives

HR and Recruiting

Personal Development

Productivity

Project Management

Sales

Strategy

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Alignment Playbook

Unite your team to make the best decisions to achieve your vision.

Rollout checklist

Align the vision

Align the strategy

Align weekly goals

Align the learnings

Task Management

From kanban to collaborative to do lists

Frameworks Featured Templates

Messaging Framework

What is Value Positioning? These are the things that the prospect is likely proactively looking for or needing. These are generally revenue, cost, or risk related. These are top-of-mind customer topics that exist even if Your Company doesn’t. They could cause a buyer to re-allocate discretionary funds. They support a value-based conversation (mutually exclusive, collectively exhaustive). Value positioning structure: - The Before Scenario, and the Negative Consequences of it. - The After Scenario, and the Positive Business Outcomes from it. - The Required Capabilities, and the Metrics to prove success. - How Your Company Does It, and how we do it Better. - Proof Points, such as customer references and case studies - Discovery Questions, in order to determine what is driving the customer’s decision-making.

AIDA Marketing Framework

The AIDA marketing framework stands for Attention, Interest, Desire, and Action. It is a model used to guide the creation of marketing and advertising campaigns. The goal of the AIDA model is to lead a potential customer through a process of increasing interest and desire for a product or service, ultimately resulting in the customer taking action and making a purchase.

Company Positioning Design

Positioning can make or create a company. Develop a brilliant position strategy based off Henry Hwong's Positioning to Win presentation to Startup Wise Guys and ROCKIT Vilnius. Watch the video for instruction.

Control of the Message

Taking control of your message is critical to driving a high value enterprise sales process.

Develop an Idea

"Made to Stick" is a book written by Chip Heath and Dan Heath, published in 2007. The book is focused on the idea of creating ideas that are memorable, relatable and easy to understand and act upon. The authors propose that for an idea to stick, it must be simple, unexpected, concrete, credible, emotional, storytelling, repetitive and actionable. These elements are the framework to develop an idea that can be remembered and acted upon.

Ideal Customer Profile Survey

When creating your ideal customer profile, start with by interviewing your team on the last 25 deals they closed. This ICP template leverages the MEDPIC sales qualification approach. We recommend using one master template for multiple interviews.

Individual Value Driver Messaging

Winning in enterprise sales requires sales team to be methodical about messaging their value at the persona level with a specific message. Follow this framework to build out your core value drivers and the impact they will have.

Presentation Framework

A presentation framework is a structured approach for organizing and delivering a presentation. It provides a clear and consistent format for presenting information, making it easier for the audience to follow and understand the message. A presentation framework typically includes the following elements:

Product-Market-Model-Channel Fit

Product-market-model-channel fit refers to the alignment of a company's product or service offering, target market, business model, and distribution channels. This alignment ensures that the company's offering is well-suited to its target market and can be effectively delivered through the chosen distribution channels.

The 4Ps of Marketing

The 4Ps of marketing refer to the four elements that are involved in creating a successful marketing strategy: product, price, promotion, and place. These elements are used to define a target market and develop a marketing mix that will appeal to that market. The 4Ps provides a structured approach for businesses to develop their marketing strategy. By considering each of the 4Ps, businesses can ensure that they have a well-rounded marketing plan that addresses all key aspects of their marketing efforts.

WOW Deck

Framework for creating a WOW deck

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