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INTRO

Product-Market-Model-Channel Fit

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Product-market-model-channel fit refers to the alignment of a company's product or service offering, target market, business model, and distribution channels. This alignment ensures that the company's offering is well-suited to its target market and can be effectively delivered through the chosen distribution channels.
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A
Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO -Win the market and all the users for years to come
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SERVE: Who do we serve? 
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PROBLEM: What problems do we solve for them? 
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MOTIVATION: What is their motivation? 
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CATEGORY: What category are we in? 
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VALUE: What is the value prop they get? 
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HOOK: What is the hook? 
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TIME: What is the time to value? 
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RETENTION: What drives retention? 
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3X BETTER: How are we 3x+ better than competitors? 
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HOW TO PAY: How do they pay? 
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WHAT TO PAY: What do they pay? 
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ARPU: What is the ARPU? 
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TAM: What is the TAM? 
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CHANNELS: What are the channels? 
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CAC: What is CAC? 
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DEMAND: How will be massively penetrate the market and generate pull? 
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OUR FIT

JB
Strong FIT amongst Market <> Product <> Model <> Channel?
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