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Product-Market-Model-Channel Fit

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Product-market-model-channel fit refers to the alignment of a company's product or service offering, target market, business model, and distribution channels. This alignment ensures that the company's offering is well-suited to its target market and can be effectively delivered through the chosen distribution channels.
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Tiffany Little updated section OUR FIT on Sun May 22 2022 undo
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Tiffany Little updated section CHANNEL background from darkgray to gray on Sun May 22 2022 undo
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Tiffany Little updated section MODEL background from darkgray to gray on Sun May 22 2022 undo
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Tiffany Little updated section PRODUCT background from darkgray to gray on Sun May 22 2022 undo
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Tiffany Little updated section MARKET background from darkgray to gray on Sun May 22 2022 undo
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Tiffany Little updated DEMAND: How will be massively penetrate the market and generate pull? in CHANNEL on Sun May 22 2022 undo
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Tiffany Little updated CAC: What is CAC? in CHANNEL on Sun May 22 2022 undo
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Tiffany Little updated CHANNELS: What are the channels? in CHANNEL on Sun May 22 2022 undo
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Tiffany Little updated ARPUTAM: What is the TAM? in MODEL on Sun May 22 2022 undo
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Tiffany Little updated ARPU: What is the ARPU? in MODEL on Sun May 22 2022 undo
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Tiffany Little updated ARPU: What is the TAM? in MODEL on Sun May 22 2022 undo
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Tiffany Little updated WHAT TO PAY: What do they pay? in MODEL on Sun May 22 2022 undo
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Tiffany Little updated HOW TO PAY: How do they pay? in MODEL on Sun May 22 2022 undo
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Tiffany Little updated 3X BETTER: How are we 3x+ better than competitors? in PRODUCT on Sun May 22 2022 undo
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Tiffany Little updated RETENTION: What drives retention? in PRODUCT on Sun May 22 2022 undo
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Tiffany Little updated TIME: What is the time to value? in PRODUCT on Sun May 22 2022 undo
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Tiffany Little updated HOOK: What is the hook? in PRODUCT on Sun May 22 2022 undo
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Tiffany Little updated VALUE: What is the value prop they get? in PRODUCT on Sun May 22 2022 undo
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Tiffany Little updated OUR CATEGORY: What category are we in? in MARKET on Sun May 22 2022 undo
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Tiffany Little updated PROBLEM WE SOLVE: What problems do we solve for them? in MARKET on Sun May 22 2022 undo
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Tiffany Little updated THIER MOTIVATION: What is their motivation? in MARKET on Sun May 22 2022 undo
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Tiffany Little updated OUR CATEGORY: What category are we in? in MARKET on Sun May 22 2022 undo
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Tiffany Little updated THIER MOTIVATION: What is their motivation? in MARKET on Sun May 22 2022 undo
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Tiffany Little updated PROBLEM WE SOLVE: What problems do we solve for them? in MARKET on Sun May 22 2022 undo
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Tiffany Little updated SERVE: Who do we serve? in MARKET on Sun May 22 2022 undo
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JB
Judy Butler
10:15pm
Private
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO
Win the market and all the users for years to come
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SERVE: Who do we serve? 
JB
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PROBLEM: What problems do we solve for them? 
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MOTIVATION: What is their motivation? 
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CATEGORY: What category are we in? 
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VALUE: What is the value prop they get? 
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HOOK: What is the hook? 
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TIME: What is the time to value? 
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RETENTION: What drives retention? 
JB
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3X BETTER: How are we 3x+ better than competitors? 
JB
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HOW TO PAY: How do they pay? 
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WHAT TO PAY: What do they pay? 
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ARPU: What is the ARPU? 
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TAM: What is the TAM? 
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CHANNELS: What are the channels? 
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CAC: What is CAC? 
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DEMAND: How will be massively penetrate the market and generate pull? 
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OUR FIT

JB
Strong FIT amongst Market <> Product <> Model <> Channel?
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