Let’s start with a quick background on why the SWOT Analysis was originally created and how it became the global standard for how individuals, teams, and companies apply strategic thinking to just about any situation.
The SWOT Analysis was initially developed over 50 years ago by a group of researchers from Stanford University who in 1960 set out to better understand why strategic planning processes were failing for so many companies.
The team interviewed more than 5,000 executives from over 1,000 companies and their learnings have helped companies think, plan, and work better by leveraging this simple yet highly effective strategic process.
