A Gap Analysis is a method for comparing your current state with a future or desired state. It identifies the Gaps between current and future state and helps teams develop a set of actions to close the gaps. Teams will often use Gap Analysis to review current processes, products, market penetration, and develop specific action plans.
For example, a team may have an objective of “Becoming a Solution Selling Organization." They would use Gap Analysis to 1) understand what their current state is, 2) define specifically what the future state of becoming a solution selling organization would require, 3) identify the Gaps, and 4) build an action plan to evolve from current to future state.
Send out your online Gap Analysis Template to everyone involved in the brainstorming process.
The first step is always to set a clear objective for why you are performing a Gap Analysis and what you hope to get out of this exercise. For example, "We are doing a Gap Analysis on our sales productivity to understand where we are today and how we become a more efficient sales team"
List out as many items as your team can brainstorm for each quadrant. Then rate the top items by clicking on the star to float them to the top.
We recommend using SMART goals to activate your action plan. SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound goals.
For any goal, objective, decision where you feel there is a current Gap between where you want to be and where you are today
Is your product in its desired state? What are your current product Gaps?
Are your processes holding you back? Do they have room to improve? What is the future desired state of core processes currently in place?
Do your customers see Gaps in your product, service, support? Do you have Gaps in your market coverage?
Do your partners see Gaps in your partnerships? Engage your partners to help build a joint Gap Analysis
Do you have profit Gaps? Do you having pricing Gaps?