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PESTLE Analysis Template

Analyze your Political, Economic, Social, and Technological factors to stay ahead
SWOT Analysis Example
Create a SWOT Analysis to Evaluate Strengths, Weaknesses, Opportunities and Threats
Create a PEST Analysis to focus on Political, Economic, Social, and Technological factors
Create a Gap Analysis to understand your current vs future state 
Create a Stop, Start, Continue to analyze what's working, what's not working
Create a Scrum Board leveraging an agile process framework
Create an OKR Goal to set ambitious objectives and outcome based key results
Create a Pros and Cons Analysis to strategically vet any decision
Create a V2MOM Plan inspired by the CEO of Salesforce to set annual goals
Create a Problem Solving Analysis to solve problems by focusing on the cause and effects
Perform an Alignment Planning Process to solidify your purpose, mission, goals, and core values
Create a Candidate Analysis to make better hiring decisions 
Create a To Do List Online leveraging three custom views

Online PEST Analysis Template

A PEST Analysis is often used in conjunction with a SWOT Analysis to provide a macro look at external factors impacting a business objective.  This includes looking at political, economic, social/cultural, and technological factors that could have impact on your business objectives.    This includes looking at exchange rates, cultural norms, upcoming elections, population growth rates, and many more.


How can existing or future political factors, such as future elections, taxes, trade practices, environmental law, political stability, impact your objective.


How can existing or future economic factors, such as growth rates, interest rates, exchange rates, inflation, impact your objective.


How can existing or future social factors, such as cultural attitudes, health consciousness, age distribution, religious beliefs, population growth rate, career ambitions, impact your objective.


How can existing or future technological factors, such as R&D, barriers to entry, automation, technology incentives, rate of change, impact your objective.

Step By Step Guide

1  Set a clear objective

A clear objective is critical to a successful PEST Analysis.  Example objective "to successfully expand into the European market and achieve 10% market share".  When your objective is clear everyone should be able to describe it in a consistent manner and can visualize what success looks like.

2  Create an online PEST Analysis & invite your team to brainstorm together

Use this online PEST Analysis TempIate and invite your team to share their input and rate the top ideas.

3  Brainstorm your Political, Economic, Social, and Technological factors

List out as many factors as your team can brainstorm for each quadrant. Then rate the top items by clicking on the star to float them to the top.

4  Build an action plan

We recommend using SMART goals to activate your action plan.  SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound goals.