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Pros & Cons

A deeper approach on pros vs cons adding stakeholders and risk analysis
Free Pros & Cons Template
Pros & Cons Analysis Example
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Perform an Alignment Planning Process to solidify your purpose, mission, goals, and core values
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What is Pros & Cons Analysis?

Pros & Cons are a timeless method for analyzing an option or specific decisions.  A more advanced way of doing a pros & cons analysis is to include two additional areas.  

First, look at how the stakeholders, those who will be impacted by this decisions, will be impacted.  Second, look at the risks associated with this decision.  How significant are these risks?  do these risks help to drive the decision one way of the other?

How to Perform a Pros & Cons Analysis

1  Create a Pros & Cons Analysis Online

Send out your online Pros & Cons Analysis Template to everyone involved in the brainstorming process. 

2  Set a clear objective

Start by clearly describing the specific objective for this pros & cons analysis.  For example, "Should we move the company from a monthly goals cycle to a quarterly goals cycle?  Having a clear objective framed as a question will allow your team to share their best input.

3  Brainstorm input on the Pros, Cons, Stakeholders Impact and Risks

List out as many items as your team can brainstorm for each section. Then rate the top items by clicking on the star to float them to the top.

4  Build an action plan

We recommend using SMART goals to activate your action plan.  SMART stands for Specific, Measurable, Attainable, Relevant, and Time-bound goals.

When to use a Pros & Cons Analysis?

Any Specified Objective

For any goal, objective, decision where you need to answer a strategic question and choose between two options.

Product Strategy

Should you add a new feature?  Should you redesign the product?  Should you expand into  a new market?

Process Strategy

Excellent choice when balancing various inputs for new and existing processes.  Also great for referencing after the fact.

Customer Analysis

Get your key customers involved in strategic decisions that will impact all customers.

Partner Analysis

Get your partners input how they see the pros & cons of strategic decisions that impact your relationships.

Finance Strategy

Should we raise prices?  Should we move to a fiscal cycle vs calendar year cycle?  Get everyone's input and make strong and sticky decisions.

Pros & Cons Analysis Examples

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