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The better way to do SWOT Analysis.

Create, align, and execute your SWOT Analysis with Alignment's AI-assisted strategy platform
Trusted in over 75,000 projects by the world's most successful companies

The SWOT Analysis Planning Cycle


Execute with a strong sense of purpose and a bold vision


Align on the right priorities to accelerate growth


Execute alignment plans across all teams with clear goals, defined metrics

Top 6

Weekly execution with consistent alignment and collaboration


Align the learnings to improve team execution for the next cycle
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The System of alignment

Developed by a successful team of venture-backed CEO/CTOs as the method to lead truly Iconic teams that scale extraordinary businesses. These leaders, with over $1B in value created, have been previously backed by Sequoia Capital, a16z, Greylock, Bessemer, and others.
"Be Iconic"

"Be Iconic" means to stand out significantly or become highly recognized, often due to exceptional performance, innovative strategies, or distinctive character.

An "iconic" team could mean different things in different contexts:

1. In sports, the 1992 U.S. Men's Olympic Basketball team, also known as the "Dream Team," is considered iconic.

2. In business, an iconic team might be one that leads a company to groundbreaking success, disrupts an industry, or creates a revolutionary product. For example, the original iPhone team at Apple has been described as iconic.

3. In entertainment, The Beatles, for example, could be considered an iconic team in music.

An Iconic team aims for the highest levels of achievement, recognition, and influence in their field. It suggests not just doing well, but doing so in a way that leaves a lasting mark and sets a standard for others to aspire to.

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