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INTRO

Ansoff Matrix

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The Ansoff Matrix is a strategic planning tool that helps companies determine their product and market growth strategy. It provides a framework for analyzing a company's potential for growth by examining the relationship between new and existing products, new and existing markets, and the level of risk associated with each possible strategy. The matrix has four quadrants: market penetration, market development, product development, and diversification. Each quadrant represents a different growth strategy and level of risk. The Ansoff Matrix can be used to evaluate a company's potential for growth and to develop a plan to achieve that growth.
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Market Penetration Strategy

TL
Existing Market | Existing Product
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Product Development Strategy

TL
Existing Market | New Product
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Market Development Strategy

TL
New Market | Existing Product
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Diversification Strategy

TL
New Market | New Product
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