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INTRO

Product-Market-Model-Channel Fit

Use Template
Product-market-model-channel fit refers to the alignment of a company's product or service offering, target market, business model, and distribution channels. This alignment ensures that the company's offering is well-suited to its target market and can be effectively delivered through the chosen distribution channels.
AUTHOR

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MARKET

JB
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SERVE: Who do we serve? 
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PROBLEM: What problems do we solve for them? 
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MOTIVATION: What is their motivation? 
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CATEGORY: What category are we in? 
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PRODUCT

JB
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VALUE: What is the value prop they get? 
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HOOK: What is the hook? 
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TIME: What is the time to value? 
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RETENTION: What drives retention? 
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3X BETTER: How are we 3x+ better than competitors? 
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MODEL

JB
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HOW TO PAY: How do they pay? 
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WHAT TO PAY: What do they pay? 
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ARPU: What is the ARPU? 
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TAM: What is the TAM? 
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CHANNEL

JB
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CHANNELS: What are the channels? 
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CAC: What is CAC? 
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DEMAND: How will be massively penetrate the market and generate pull? 
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OUR FIT

JB
Strong FIT amongst Market <> Product <> Model <> Channel?
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New

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