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Product-Market-Model-Channel Fit

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Product-market-model-channel fit refers to the alignment of a company's product or service offering, target market, business model, and distribution channels. This alignment ensures that the company's offering is well-suited to its target market and can be effectively delivered through the chosen distribution channels.
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Template Library Frameworks | 2023 Product Market Fit
Frameworks
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Tiffany Little updated Template Library Frameworks | 2023 Product- Market-Fit-Channel Fit on Fri Dec 15 2023 undo
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Tiffany Little updated section The distribution channels must be aligned with the target market and the company's overall goals. The company should select channels that are cost-effective, efficient, and accessible to the target market. on Wed Jan 18 2023 undo
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Tiffany Little updated section The business model should be sustainable and align with the company's overall goals. The company must be able to generate revenue, and the model should be feasible and profitable. on Wed Jan 18 2023 undo
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Tiffany Little updated section The target market should be well-defined and the company's marketing efforts should be tailored to reach that market. The company must understand the target market's needs, preferences, and purchasing habits. on Wed Jan 18 2023 undo
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Tiffany Little updated section The distribution channels must be aligned with the target market and the company's overall goals. The company should select channels that are cost-effective, efficient, and accessible to the target market. on Wed Jan 18 2023 undo
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Tiffany Little updated section The business model should be sustainable and align with the company's overall goals. The company must be able to generate revenue, and the model should be feasible and profitable. on Wed Jan 18 2023 undo
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Tiffany Little updated section The target market should be well-defined and the company's marketing efforts should be tailored to reach that market. The company must understand the target market's needs, preferences, and purchasing habits. on Wed Jan 18 2023 undo
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Tiffany Little updated ModelProduct-market-model-channel forfit determinerefers whetherto youthe havealignment strongof a company's product or service offering, target market, fitbusiness model, and distribution channels. This alignment ensures that the company's offering is well-suited to its target market and can be effectively delivered through the chosen distribution channels. on Wed Jan 18 2023 undo
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Tiffany Little updated section OUR FIT on Sun May 22 2022 undo
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Tiffany Little updated section CHANNEL background from darkgray to gray on Sun May 22 2022 undo
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Tiffany Little updated section MODEL background from darkgray to gray on Sun May 22 2022 undo
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Template Library
Frameworks
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2023
Product Market Fit

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MARKET

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SERVE: Who do we serve? 
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PROBLEM: What problems do we solve for them? 
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MOTIVATION: What is their motivation? 
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CATEGORY: What category are we in? 
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PRODUCT

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VALUE: What is the value prop they get? 
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HOOK: What is the hook? 
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TIME: What is the time to value? 
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RETENTION: What drives retention? 
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3X BETTER: How are we 3x+ better than competitors? 
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MODEL

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HOW TO PAY: How do they pay? 
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WHAT TO PAY: What do they pay? 
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ARPU: What is the ARPU? 
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TAM: What is the TAM? 
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CHANNEL

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CHANNELS: What are the channels? 
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CAC: What is CAC? 
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DEMAND: How will be massively penetrate the market and generate pull? 
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OUR FIT

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Strong FIT amongst Market <> Product <> Model <> Channel?
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