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INTRO
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OKR Template

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The Alignment Plan OKRs are a framework for setting goals and measuring progress. They are typically used in businesses and organizations in order to improve performance and track progress towards specific objectives.
AUTHOR
The Alignment.io Playbook
The Step-by-Step Guide to Strategic Planning
Project Activity
BetaWorks Exec | Q4 2024 OKR
Exec
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Jim Benton invited Natalia [email protected] on Tue Oct 29 2024 undo
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Jim Benton updated section Leverage AIaI and Automationautomation across the DevOps platform on Tue Sep 24 2024 undo
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Jim Benton updated section Invest in Advancedadvanced Securitysecurity and Compliancecompliance Capabilitiescapabilities on Tue Sep 24 2024 undo
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Jim Benton updated Churn: $(2M) [Renewal Rate: 81%] [Churn ($1.8M) | Renewed: 91%] in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated section ExpandThe Strategicmost Partnershipscustomer andcentric Marketsales Reachmotion, $380M in '25 on Tue Sep 24 2024 undo
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Jim Benton updated section EnhanceAll Usernew Experienceuser experience and Accessibilityaccessibility to lead the category on Tue Sep 24 2024 undo
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Jim Benton updated section Expand Strategic Partnerships and Market Reach: Actively pursue partnerships on Tue Sep 24 2024 undo
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Jim Benton updated section Leverage AI and Automation for Innovation: Deeply integrate across the DevOps platform on Tue Sep 24 2024 undo
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Jim Benton added New SQOs: 5,683 | Result: 5,243 in METRICS on Tue Sep 24 2024 undo
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Jim Benton added in METRICS on Tue Sep 24 2024 undo
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Jim Benton deleted NRR: Achieve 88% revenue retention in METRICS on Tue Sep 24 2024 undo
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Jim Benton deleted in METRICS on Tue Sep 24 2024 undo
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Marty
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March 23
MARKETING SEO
Win the market and all the users for years to come
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#samplenotes

BetaWorks Exec | Q4 2024 OKR

BetaWorks
Exec
|
Q4 2024
OKR

Empowering everyone to co-create the software that powers the world with the leading complete DevSecOps platform

81%

MODERN UX

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All new user experience and accessibility to lead the category
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ONBOARDING: Decrease onboarding time by 30% [Simplify UI, Streamline, Tutorial 10/1] 
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FEATURES: Add 5 user-friendly features [Survey Users, Prioritize, Beta Test 11/15]. 
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90%
SUPPORT: Redesign help center to cut support tickets by 25% [Enhance FAQs, AI Chat]. 
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ENGAGEMENT: Boost daily users by 20% [Optimize Performance, Marketing, Community]. 
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GTM MACHINE

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The most customer centric sales motion, $380M in '25
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PARTNERSHIPS: Forge 10 educational partnerships globally [Identify, Outreach, Secure by Q4]. 
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Top 10 Educational Partnerships:


  1. University Collaborations – Joint programs & research.
  2. Online Learning Platforms – Partner with Coursera, edX, Udemy.
  3. Corporate Training – Collaborate with Google, Microsoft, IBM.
  4. Nonprofit Education – Work with Teach For All, Khan Academy.
  5. Government Initiatives – Contribute to national education reforms.
  6. Vocational/Technical Schools – Offer specialized skills programs.
  7. EdTech Startups – Integrate AI/VR for enhanced learning.
  8. Cultural Exchange Programs – Partner with ISEP, Fulbright.
  9. STEM Initiatives – Collaborate with FIRST, STEM.org.
  10. International Schools – Work with IB or UNICEF.


Full list is here: https://www.usnews.com/news/best-states/rankings/education

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EDUCATION: Distribute educational content to 100k users [Develop, Partner, Distribute Q1]. 
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44%
ENTERPRISE GROWTH: Grow enterprise base in new markets by 40% [Sales, Referrals, Optimize]. 
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96%
COLLABORATION: Host 20 partner workshops [Plan, Coordinate, Promote]. 
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84%

SECURE

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Invest in advanced security and compliance capabilities
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83%
SECURITY UPGRADE: Cut breach risks by 50% [New Software, Training, Audit 2/28]. 
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100%
COMPLIANCE: Gain 2 new certifications [Prepare, Apply, Certify by 6/30]. 
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90%
SECURITY TRAINING: Train all devs on security [Workshops, Curriculum, Complete by 5/15]. 
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AUDITING: Quarterly security audits [First Audit 3/1, Publish Reports, Monitor]. 
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35%

PLATFORM AI

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Leverage aI and automation across the DevOps platform
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65%
AI INNOVATION: Launch 3 AI features to improve workflows [Ideate, Develop, Launch 7/1]. 
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45%
TOOL INTEGRATION: Integrate 5 AI tools [Research, Develop, Release 9/10]. 
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10%
EFFICIENCY: Achieve 25% faster processing times [Benchmark, Target, Evaluate Quarterly]. 
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20%
CASE STUDIES: Publish 10 AI impact studies [Select Projects, Document, Publish 10/1]. 
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87%

METRICS

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79%
NEW ARR: $90M in Q4 [QDT: $71.2M} 
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Top 10 SaaS Metrics:

  1. CAC: Cost to acquire a new customer.
  2. CLTV: Total revenue from a customer over time.
  3. Churn Rate: Percentage of lost customers.
  4. MRR: Predictable monthly revenue.
  5. ARR: Annual recurring revenue.
  6. NRR: Revenue retention from existing customers.
  7. Gross Margin: Revenue after COGS.
  8. Burn Rate: Cash spending rate.
  9. Conversion Rate: Leads to paying customers.
  10. Active Users (DAU/MAU): Engagement and adoption.
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90%
Churn: $(2M) [Renewal Rate: 81%] [Churn ($1.8M) 
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92%
New SQOs: 5,683 | Result: 5,243 
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84%

VALUES

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81%
Efficiency 
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88%
Collaboration 
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72%
Results 
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95%
Iteration 
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Close
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