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INTRO

Define the Mission BHAG

+ Create project
Define your teams purpose, vision, & key metric goal. Inspired by Jim Collins best selling book, Built to Last. Below are some great Purpose+BHAG mission statements:

Google - Organize The World's Information And Make It Universally Accessible And Useful.
SpaceX - To revolutionize space technology, with the goal of enabling people to live on other planets

AUTHOR
Example Mission
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A
Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -Win the market and all the users for years to come
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PURPOSE

TL
What is the ultimate purpose for this team. How you help people.
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VISION BHAG

TL
The teams big, hairy, audacious, 10yr+ goal, vision for future.
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VALUES

TL
What core values are important to this team to achieve BHAG
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METRIC

TL
Key metric goal for current year and next year.
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MISSION

TL
Combine Purpose & Vision into 7-12 word team mission.
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