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MEDDIC example selling SWOT to Shieldmedia. Objective to help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020.
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Judy Butler
10:15pm
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Marty
Marty
March 23
MARKETING SEO -
Win the market and all the users for years to come
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2023
Q2
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To help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020
100%
Metrics
TL
Economic impact of solution
Owner
Jim Benton
Tiffany Little
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100%
Increase team productivity by 21% [drive 14% revenue lift] by having quarterly plans set two weeks earlier with SWOT
TL
21
Owner
Jim Benton
Tiffany Little
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none
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100%
Reduce employee attrition by 2 headcount per/year, saving $60k in recruiter fees
TL
21
Owner
Jim Benton
Tiffany Little
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none
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21
Owner
Jim Benton
Tiffany Little
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Jim Benton
Tiffany Little
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100%
Economic Buyer
TL
Who is the budget holder
Owner
Jim Benton
Tiffany Little
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100%
CEO sponsored initiative, Eric Murray, SVP of HR driving project day to day
TL
21
Owner
Jim Benton
Tiffany Little
notes
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Jim Benton
Tiffany Little
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Jim Benton
Tiffany Little
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Decision Criteria
TL
Criteria to compare vendors
Owner
Jim Benton
Tiffany Little
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0%
Company wants to roll out OKR's to improve alignment by 3/1, needs vendor capable of supporting rollout
TL
21
Owner
Jim Benton
Tiffany Little
notes
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Employee adoption in a world of app overload
TL
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Jim Benton
Tiffany Little
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Ease of use for execs during the quarterly planning process
TL
21
Owner
Jim Benton
Tiffany Little
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Cost if rolled out to all employees
TL
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Jim Benton
Tiffany Little
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Available coaching, facilitation, and strategy consultation
TL
21
Owner
Jim Benton
Tiffany Little
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0%
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Jim Benton
Tiffany Little
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Owner
Jim Benton
Tiffany Little
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none
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0%
Decision Process
TL
Process to select & purchase
Owner
Jim Benton
Tiffany Little
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0%
Shieldmedia to meet with 5 vendors in project management and strategic execution space
TL
21
Owner
Jim Benton
Tiffany Little
notes
none
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Shieldmedia to consult with existing exec coaches on recommendations
TL
21
Owner
Jim Benton
Tiffany Little
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0%
Shieldmedia to demo finalist solutions with one manager and their direct reports to evaluate decision criteria
TL
21
Owner
Jim Benton
Tiffany Little
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none
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Legal to review and approve MSA and confidentiality before final signature
TL
21
Owner
Jim Benton
Tiffany Little
notes
none
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Procurement to review and give approval for signing ahead of final signature
TL
21
Owner
Jim Benton
Tiffany Little
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SVP of HR to sign agreement
TL
21
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Jim Benton
Tiffany Little
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0%
21
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Jim Benton
Tiffany Little
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Owner
Jim Benton
Tiffany Little
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none
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0%
Identified Pain
TL
Their pain? Consequences?
Owner
Jim Benton
Tiffany Little
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0%
Exec team is not aligned on core initiatives, leading to conflicts and delays
TL
21
Owner
Jim Benton
Tiffany Little
notes
none
Gray
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0%
Company morale is impacted by lack of clarity and focus on core initiatives, leading to employee retention issues
TL
21
Owner
Jim Benton
Tiffany Little
notes
none
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0%
21
Owner
Jim Benton
Tiffany Little
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Owner
Jim Benton
Tiffany Little
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Champion
TL
Power and influence on deal
Owner
Jim Benton
Tiffany Little
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0%
CEO's exec coach, David Stearn, is a repeat user of SWOT and is highly recommending our platform
TL
21
Owner
Jim Benton
Tiffany Little
notes
none
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0%
21
Owner
Jim Benton
Tiffany Little
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Link 1
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Owner
Jim Benton
Tiffany Little
notes
none
Gray
Green
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Red
%
New
Owner
Jim Benton
Tiffany Little
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%
21
Owner
Jim Benton
Tiffany Little
notes
none
Gray
Green
Yellow
Red
Link 1
Link 2
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Owner
Jim Benton
Tiffany Little
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