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MEDDIC Example

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MEDDIC example selling SWOT to Shieldmedia. Objective to help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020.
AUTHOR
SWOT
Using MEDDPIC
Project Activity
MEDDIC Example
Frameworks
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Tiffany Little updated section Metrics background from green to gray on Wed Nov 15 2023 undo
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Jim Benton updated section Process to select & purchase on Sun May 22 2022 undo
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Jim Benton invited Tiffany [email protected] on Sun May 22 2022 undo
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Jim Benton updated section Metrics background from darkgreen to green on Sun May 22 2022 undo
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Jim Benton updated MEDDIC Example category from 25 to 13 on Thu Jan 09 2020 undo
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Jim Benton updated MEDDIC Example show in directory from N to Y on Thu Jan 09 2020 undo
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Jim Benton updated MEDDPICMEDDIC Enterprise Sales QualificationExample on Thu Jan 09 2020 undo
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Jim Benton updated MEDDPICMEDDIC isexample anselling enterpriseSWOT salesto methodologyShieldmedia. basedObjective onto qualificationhelp forShieldMedia B2Bdesign sales. Created by Dick Dunkel and Jackexecute Napolian fromaligned PTCOKR corporation.strategy Todayto itgrow istheir regardedbusiness as100% one of the most popular and successful sales qualification approaches in the industry2020. on Thu Jan 09 2020 undo
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Jim Benton deleted section Paper Process on Thu Jan 09 2020 undo
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Jim Benton deleted section The internal paper process on Thu Jan 09 2020 undo
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Jim Benton moved SVP of HR to sign agreement from Paper Process to Decision Process on Thu Jan 09 2020 undo
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Jim Benton moved SVP of HR to sign agreement from the top to after Procurement to review and give approval for signing ahead of final signature on Thu Jan 09 2020 undo
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Jim Benton moved Procurement to review and give approval for signing ahead of final signature from Paper Process to Decision Process on Thu Jan 09 2020 undo
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Jim Benton moved Procurement to review and give approval for signing ahead of final signature from after SVP of HR to sign agreement to after Legal to review and approve MSA and confidentiality before final signature on Thu Jan 09 2020 undo
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Jim Benton moved Legal to review and approve MSA and confidentiality before final signature from Paper Process to Decision Process on Thu Jan 09 2020 undo
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Jim Benton moved Legal to review and approve MSA and confidentiality before final signature from after Procurement to review and give approval for signing ahead of final signature to after Shieldmedia to demo finalist solutions with one manager and their direct reports to evaluate decision criteria on Thu Jan 09 2020 undo
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Jim Benton created MEDDIC Example on Thu Jan 09 2020 undo
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Jim Benton created To help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020 on Thu Jan 09 2020 undo
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Jim Benton created MEDDIC Example sort by to MANUAL on Thu Jan 09 2020 undo
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March 23
MARKETING SEO
Win the market and all the users for years to come
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Template Library
Frameworks
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Custom

To help ShieldMedia design and execute an aligned OKR strategy to grow their business 100% in 2020

100%

Metrics

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Economic impact of solution
Close
100%
Increase team productivity by 21% [drive 14% revenue lift] by having quarterly plans set two weeks earlier with SWOT 
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Reduce employee attrition by 2 headcount per/year, saving $60k in recruiter fees 
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100%

Economic Buyer

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Who is the budget holder
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CEO sponsored initiative, Eric Murray, SVP of HR driving project day to day 
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21
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Decision Criteria

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Criteria to compare vendors
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Company wants to roll out OKR's to improve alignment by 3/1, needs vendor capable of supporting rollout 
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21
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Employee adoption in a world of app overload 
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Ease of use for execs during the quarterly planning process 
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Cost if rolled out to all employees 
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Available coaching, facilitation, and strategy consultation 
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Decision Process

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Process to select & purchase
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Shieldmedia to meet with 5 vendors in project management and strategic execution space 
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Shieldmedia to consult with existing exec coaches on recommendations 
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Shieldmedia to demo finalist solutions with one manager and their direct reports to evaluate decision criteria 
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Legal to review and approve MSA and confidentiality before final signature 
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Procurement to review and give approval for signing ahead of final signature 
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SVP of HR to sign agreement 
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Identified Pain

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Their pain? Consequences?
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Exec team is not aligned on core initiatives, leading to conflicts and delays 
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Company morale is impacted by lack of clarity and focus on core initiatives, leading to employee retention issues 
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Champion

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Power and influence on deal
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CEO's exec coach, David Stearn, is a repeat user of SWOT and is highly recommending our platform 
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21
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notes
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