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INTRO

Coffee Co Plan | Q3 2022

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AUTHOR
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Tiffany Little updated section METRICS background from green to darkgreen on Thu Jun 15 2023 undo
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Tiffany Little updated section VALUES background from blue to darkblue on Thu Jun 15 2023 undo
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Jim Benton updated section Culture founded in a growth mindset on Tue Feb 07 2023 undo
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Jim Benton added Achieve 20% increase in food sales across all locations in HEALTH on Tue Feb 07 2023 undo
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Jim Benton added Achieve an average of 500 customers visits per location in SPECIALITY on Tue Feb 07 2023 undo
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Jim Benton updated Achieve 15% QoQ same store growth [QDT: 7%] in INTERNATIONAL color from gray to yellow on Tue Feb 07 2023 undo
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Jim Benton added Achieve 15% QoQ same store growth [QDT: 7%] in INTERNATIONAL on Tue Feb 07 2023 undo
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Jim Benton updated March: April: May: in METRICS on Thu May 26 2022 undo
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JB
Judy Butler
10:15pm
Private
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO
Win the market and all the users for years to come
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#samplenotes

To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.

32%

INTERNATIONAL

JB
Expand the Business by Doubling Efforts Internationally
82%
Open 62 new international locations
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%
44%
Add hot food service to all international locations by end of year
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%
0%
Develop social responsibility video and promote globally achieving 10M+ views
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%
0%
Achieve 15% QoQ same store growth [QDT: 7%]
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%
17%

SPECIALITY

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Beat the Speciality Coffee Stores with Coffee Co Reserve
12%
Promote 32 Coffee Co Reserve's to neighborhood groups via partnership
JB

Updated list of all locations will be posted 2.1.20


  • Redwood city
  • San Carlos
  • Austin
  • Seattle
  • San Diego
%
54%
Identify 24 new Coffee Co Reserve premium location across the US by June 1
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%
0%
Bring to market a new coffee bean from Kenya by Q3 to compete with speciality makers
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0%
Achieve an average of 500 customers visits per location
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%
16%

HEALTH

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Focus on Adding Less Sugary Drinks, Healthy Food
65%
Introduce a "light" version of our popular mocha beverage
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0%
Launch a Coffee Co branded flavored water beverage
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0%
Add calories data to all food and beverage products by Q2 2020
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0%
Achieve 20% increase in food sales across all locations
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%
96%

VALUES

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97%
Promote a diverse working environment
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%
91%
Always put the customer first
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%
100%
Only source from the highest quality farmers
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0%

METRICS

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0%
REVENUE: Book $14B in Revenue in Q2
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March:

April:

May:

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%

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