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INTRO
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OKR Template

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The Alignment Plan OKRs are a framework for setting goals and measuring progress. They are typically used in businesses and organizations in order to improve performance and track progress towards specific objectives.
AUTHOR
The Alignment.io Playbook
The Step-by-Step Guide to Strategic Planning
Project Activity
BetaWorks Exec | Q4 2024 OKR
Exec
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Jim Benton invited Natalia [email protected] on Tue Oct 29 2024 undo
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Jim Benton updated section Leverage AIaI and Automationautomation across the DevOps platform on Tue Sep 24 2024 undo
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Jim Benton updated section Invest in Advancedadvanced Securitysecurity and Compliancecompliance Capabilitiescapabilities on Tue Sep 24 2024 undo
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Jim Benton updated Churn: $(2M) [Renewal Rate: 81%] [Churn ($1.8M) | Renewed: 91%] in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated section ExpandThe Strategicmost Partnershipscustomer andcentric Marketsales Reachmotion, $380M in '25 on Tue Sep 24 2024 undo
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Jim Benton updated section EnhanceAll Usernew Experienceuser experience and Accessibilityaccessibility to lead the category on Tue Sep 24 2024 undo
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Jim Benton updated section Expand Strategic Partnerships and Market Reach: Actively pursue partnerships on Tue Sep 24 2024 undo
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Jim Benton updated section Leverage AI and Automation for Innovation: Deeply integrate across the DevOps platform on Tue Sep 24 2024 undo
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Jim Benton added New SQOs: 5,683 | Result: 5,243 in METRICS on Tue Sep 24 2024 undo
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Jim Benton added in METRICS on Tue Sep 24 2024 undo
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Jim Benton deleted NRR: Achieve 88% revenue retention in METRICS on Tue Sep 24 2024 undo
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Jim Benton deleted in METRICS on Tue Sep 24 2024 undo
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Jim Benton added Churn: $(2M) [Renewal Rate: 81%] [Churn ($1.8M) | Renewed: 91%] in METRICS on Tue Sep 24 2024 undo
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Jim Benton added in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated NET NEW ARR: $90M in Q4 [QDT: $71.2M} in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated IncreaseNRR: NPSAchieve to88% 70revenue to indicate high customer satisfactionretention in METRICS on Tue Sep 24 2024 undo
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Jim Benton deleted RETENTION: Maintain a customer retention rate of 95% in METRICS on Tue Sep 24 2024 undo
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Jim Benton deleted in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated REVENUENET NEW ARR: Achieve$90M 25%in year-over-yearQ4 revenue[QDT: growth$71.2M} in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated **Top 10 SaaS Metrics:** 1. **CAC**: Cost to acquire a new customer. 1. **CLTV**: Total revenue from a customer over time. 1. **Churn Rate**: Percentage of lost customers. 1. **MRR**: Predictable monthly revenue. 1. **ARR**: Annual recurring revenue. 1. **NRR**: Revenue retention from existing customers. 1. **Gross Margin**: Revenue after COGS. 1. **Burn Rate**: Cash spending rate. 1. **Conversion Rate**: Leads to paying customers. 1. **Active Users (DAU/MAU)**: Engagement and adoption. in METRICS on Tue Sep 24 2024 undo
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Jim Benton updated NET NEW ARR: $90M in Q4 [QDT: $71.2M} in METRICS metric from 77 to 79 on Tue Sep 24 2024 undo
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Jim Benton updated section Enhance User Experience and Accessibility: Simplifyto lead the platform’s user interface category on Tue Sep 24 2024 undo
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Jim Benton updated section Invest in Advanced Security and Compliance Capabilities: lead with security on Tue Sep 24 2024 undo
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Jim Benton updated EnableEmpowering everyone to contributeco-create tothe allsoftware digitalthat contentpowers bythe becomingworld with the leading globalcomplete DevSecOps platform for all DevOps stages on Tue Sep 24 2024 undo
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Jim Benton deleted Transparency in VALUES on Tue Sep 24 2024 undo
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Jim Benton deleted in VALUES on Tue Sep 24 2024 undo
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Jim Benton updated section INTEGRATEPLATFORM AI on Tue Sep 24 2024 undo
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Jim Benton updated section Leverage AI and Automation for Innovation: IntensifyDeeply effortsintegrate toacross integratethe AI platform on Tue Sep 24 2024 undo
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Jim Benton updated section SECURITYSECURE on Tue Sep 24 2024 undo
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Jim Benton updated section Invest in Advanced Security and Compliance Capabilities: Strengthenlead with security on Tue Sep 24 2024 undo
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Jim Benton invited Ashok [email protected] on Sun Sep 22 2024 undo
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Jim Benton updated **Top 10 SaaS Metrics:** 1. **CAC**: Cost to acquire a new customer. 1. **CLTV**: Total revenue from a customer over time. 1. **Churn Rate**: Percentage of lost customers. 1. **MRR**: Predictable monthly revenue. 1. **ARR**: Annual recurring revenue. 1. **NRR**: Revenue retention from existing customers. 1. **Gross Margin**: Revenue after COGS. 1. **Burn Rate**: Cash spending rate. 1. **Conversion Rate**: Leads to paying customers. 1. **Active Users (DAU/MAU)**: Engagement and adoption. in METRICS on Sun Sep 22 2024 undo
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Jim Benton updated ### **PhaseTop 1:10 IdentificationEducational (WeeksPartnerships:** 1-3)**. -**University Collaborations**Objective**: Identify– potentialJoint educationalprograms institutions,& organizations,research. or1. platforms**Online thatLearning alignPlatforms** – Partner with yourCoursera, missionedX, Udemy. -1. **Actions**:Corporate -Training** Define– keyCollaborate criteriawith forGoogle, potentialMicrosoft, partnersIBM. (e1.g., region,**Nonprofit reputation,Education** size,– subjectWork focuswith Teach For All, alignmentKhan withAcademy. your1. values).**Government -Initiatives** Leverage– yourContribute networkto fornational recommendationseducation andreforms. introductions1. -**Vocational/Technical ResearchSchools** institutions– thatOffer arespecialized activelyskills involvedprograms. in1. education,**EdTech includingStartups** universities,– onlineIntegrate learningAI/VR platforms,for andenhanced vocationallearning. training organizations1. -**Cultural CreateExchange aPrograms** shortlist– ofPartner atwith least 20 potential partnersISEP, globallyFulbright. distributed1. -**STEM Initiatives**Tools**: LinkedIn,– industryCollaborate reports,with academic networksFIRST, CRMSTEM.org. system1. -**International Schools**Key Deliverables**:– ListWork ofwith 20IB potentialor partnersUNICEF. withFull relevantlist contactsis here: [https://www.usnews.com/news/best-states/rankings/education](https://www.usnews.com/news/best-states/rankings/education) in GTM MACHINE on Sat Sep 21 2024 undo
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A I commented Here is a simple framework for highly successful partner workshops: 1. Pre-workshop: - Define clear objectives and target audience - Coordinate logistics (date, location, agenda) - Promote to maximize attendance - During workshop: - Deliver engaging, valuable content - Facilitate interaction and networking - Gather feedback - Post-workshop: - Follow up with attendees - Analyze feedback to improve future workshops - Strengthen partner relationships on COLLABORATION: Host 20 partner workshops [Plan,... on Sat Sep 21 2024 undo
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A I commented Here are some key blockers to consider for quarterly security audits: - Lack of resources or budget to conduct thorough audits - Resistance from teams to the disruption audits can cause - Uncovering major vulnerabilities that are difficult to quickly remediate - Audit fatigue if issues persist across multiple audit cycles on AUDITING: Quarterly security audits [First Audi... on Sat Sep 21 2024 undo
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Jim Benton updated ### **Phase 1: Identification (Weeks 1-3)** - **Objective**: Identify potential educational institutions, organizations, or platforms that align with your mission. - **Actions**: - Define key criteria for potential partners (e.g., region, reputation, size, subject focus, alignment with your values). - Leverage your network for recommendations and introductions. - Research institutions that are actively involved in education, including universities, online learning platforms, and vocational training organizations. - Create a shortlist of at least 20 potential partners, globally distributed. - **Tools**: LinkedIn, industry reports, academic networks, CRM system. - **Key Deliverables**: List of 20 potential partners with relevant contacts. in GTM MACHINE on Sat Sep 21 2024 undo
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Jim Benton invited A [email protected] on Fri Sep 20 2024 undo
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Jim Benton updated AUDITING: Quarterly security audits [First Audit 3/1, Publish Reports, Monitor]. in SECURITY metric 0 to 61 on Fri Sep 20 2024 undo
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Jim Benton updated SECURITY TRAINING: Train all devs on security [Workshops, Curriculum, Complete by 5/15]. in SECURITY metric 0 to 90 on Fri Sep 20 2024 undo
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Jim Benton updated Increase NPS to 70 to indicate high customer satisfaction in METRICS metric 0 to 74 on Fri Sep 20 2024 undo
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Jim Benton updated RETENTION: Maintain a customer retention rate of 95% in METRICS metric 0 to 92 on Fri Sep 20 2024 undo
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Jim Benton updated REVENUE: Achieve 25% year-over-year revenue growth. in METRICS metric 0 to 77 on Fri Sep 20 2024 undo
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Jim Benton updated CASE STUDIES: Publish 10 AI impact studies [Select Projects, Document, Publish 10/1]. in INTEGRATE AI metric 0 to 20 on Fri Sep 20 2024 undo
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Jim Benton updated EFFICIENCY: Achieve 25% faster processing times [Benchmark, Target, Evaluate Quarterly]. in INTEGRATE AI metric 0 to 10 on Fri Sep 20 2024 undo
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Jim Benton updated TOOL INTEGRATION: Integrate 5 AI tools [Research, Develop, Release 9/10]. in INTEGRATE AI metric 0 to 45 on Fri Sep 20 2024 undo
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Jim Benton updated AI INNOVATION: Launch 3 AI features to improve workflows [Ideate, Develop, Launch 7/1]. in INTEGRATE AI metric 0 to 65 on Fri Sep 20 2024 undo
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Jim Benton commented New partnerships, and Pepsi, Home Depot, and Staples on PARTNERSHIPS: Forge 10 educational partnerships... on Fri Sep 20 2024 undo
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Jim Benton updated section EXPANDGTM PARTNERSHIPSMACHINE on Fri Sep 20 2024 undo
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Jim Benton updated section SIMPLIFYMODERN UX on Fri Sep 13 2024 undo
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Jim Benton deleted PROCESS AUTOMATION: Automate 50% of routine processes [Identify, Develop, Implement 8/15]. in INTEGRATE AI on Thu Aug 29 2024 undo
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Jim Benton deleted in INTEGRATE AI on Thu Aug 29 2024 undo
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Jim Benton deleted MONITORING: Deploy real-time security tools [Select, Integrate, Launch 4/15]. in SECURITY on Thu Aug 29 2024 undo
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Jim Benton deleted in SECURITY on Thu Aug 29 2024 undo
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Jim Benton deleted MARKET ENTRY: Enter 3 new markets [Research, Localize, Launch Events 1/15]. in EXPAND PARTNERSHIPS on Thu Aug 29 2024 undo
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Jim Benton deleted in EXPAND PARTNERSHIPS on Thu Aug 29 2024 undo
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Jim Benton deleted SATISFACTION: Boost satisfaction to 90% [Redesign, Enhance Usability, Feedback Monthly]. in SIMPLIFY UX on Thu Aug 29 2024 undo
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Jim Benton deleted in SIMPLIFY UX on Thu Aug 29 2024 undo
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Jim Benton updated Transparency in VALUES metric 0 to 84 on Thu Aug 29 2024 undo
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Jim Benton updated Transparency in VALUES color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated Iteration in VALUES metric 0 to 95 on Thu Aug 29 2024 undo
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Jim Benton updated Iteration in VALUES color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated Results in VALUES metric 0 to 72 on Thu Aug 29 2024 undo
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Jim Benton updated Results in VALUES color from gray to yellow on Thu Aug 29 2024 undo
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Jim Benton updated Collaboration in VALUES metric 0 to 88 on Thu Aug 29 2024 undo
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Jim Benton updated Collaboration in VALUES color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated Efficiency in VALUES metric 0 to 81 on Thu Aug 29 2024 undo
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Jim Benton updated Efficiency in VALUES color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated Increase NPS to 70 to indicate high customer satisfaction in METRICS color from gray to yellow on Thu Aug 29 2024 undo
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Jim Benton updated RETENTION: Maintain a customer retention rate of 95% in METRICS color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated REVENUE: Achieve 25% year-over-year revenue growth. in METRICS color from gray to yellow on Thu Aug 29 2024 undo
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Jim Benton updated SECURITY TRAINING: Train all devs on security [Workshops, Curriculum, Complete by 5/15]. in SECURITY color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated AUDITING: Quarterly security audits [First Audit 3/1, Publish Reports, Monitor]. in SECURITY color from gray to yellow on Thu Aug 29 2024 undo
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Jim Benton updated MONITORING: Deploy real-time security tools [Select, Integrate, Launch 4/15]. in SECURITY color from gray to yellow on Thu Aug 29 2024 undo
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Jim Benton updated CASE STUDIES: Publish 10 AI impact studies [Select Projects, Document, Publish 10/1]. in INTEGRATE AI color from gray to red on Thu Aug 29 2024 undo
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Jim Benton updated EFFICIENCY: Achieve 25% faster processing times [Benchmark, Target, Evaluate Quarterly]. in INTEGRATE AI color from gray to red on Thu Aug 29 2024 undo
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Jim Benton updated TOOL INTEGRATION: Integrate 5 AI tools [Research, Develop, Release 9/10]. in INTEGRATE AI color from gray to yellow on Thu Aug 29 2024 undo
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Jim Benton updated PROCESS AUTOMATION: Automate 50% of routine processes [Identify, Develop, Implement 8/15]. in INTEGRATE AI color from gray to red on Thu Aug 29 2024 undo
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Jim Benton updated AI INNOVATION: Launch 3 AI features to improve workflows [Ideate, Develop, Launch 7/1]. in INTEGRATE AI color from gray to green on Thu Aug 29 2024 undo
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Jim Benton updated section STRENGTHEN SECURITY on Sun Aug 25 2024 undo
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Jim Benton moved Iteration from the top to after Results on Sun Aug 25 2024 undo
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Jim Benton added Iteration in VALUES on Sun Aug 25 2024 undo
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Jim Benton added in VALUES on Sun Aug 25 2024 undo
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Jim Benton updated IterationTransparency in VALUES on Sun Aug 25 2024 undo
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Jim Benton added Iteration in VALUES on Sun Aug 25 2024 undo
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Jim Benton added in VALUES on Sun Aug 25 2024 undo
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Jim Benton added Results in VALUES on Sun Aug 25 2024 undo
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Jim Benton added in VALUES on Sun Aug 25 2024 undo
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Jim Benton added Efficiency in VALUES on Sun Aug 25 2024 undo
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Jim Benton added in VALUES on Sun Aug 25 2024 undo
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Jim Benton added Collaboration in VALUES on Sun Aug 25 2024 undo
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Jim Benton added in VALUES on Sun Aug 25 2024 undo
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Jim Benton updated section EXPAND REACHPARTNERSHIPS on Sun Aug 25 2024 undo
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Jim Benton updated section STRENGTHSTRENGTHEN SECURITY on Sun Aug 25 2024 undo
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Jim Benton updated COMPLIANCE: Gain 2 new certifications [Prepare, Apply, Certify by 6/30]. in STRENGTH SECURITY metric 0 to 100 on Sun Aug 25 2024 undo
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Jim Benton updated COMPLIANCE: Gain 2 new certifications [Prepare, Apply, Certify by 6/30]. in STRENGTH SECURITY color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated SECURITY UPGRADE: Cut breach risks by 50% [New Software, Training, Audit 2/28]. in STRENGTH SECURITY metric 0 to 83 on Sun Aug 25 2024 undo
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Jim Benton updated SECURITY UPGRADE: Cut breach risks by 50% [New Software, Training, Audit 2/28]. in STRENGTH SECURITY color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated COLLABORATION: Host 20 partner workshops [Plan, Coordinate, Promote]. in EXPAND REACH metric 0 to 96 on Sun Aug 25 2024 undo
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Jim Benton updated COLLABORATION: Host 20 partner workshops [Plan, Coordinate, Promote]. in EXPAND REACH color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated ENTERPRISE GROWTH: Grow enterprise base in new markets by 40% [Sales, Referrals, Optimize]. in EXPAND REACH metric 0 to 44 on Sun Aug 25 2024 undo
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Jim Benton updated ENTERPRISE GROWTH: Grow enterprise base in new markets by 40% [Sales, Referrals, Optimize]. in EXPAND REACH color from gray to red on Sun Aug 25 2024 undo
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Jim Benton updated EDUCATION: Distribute educational content to 100k users [Develop, Partner, Distribute Q1]. in EXPAND REACH metric 0 to 93 on Sun Aug 25 2024 undo
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Jim Benton updated EDUCATION: Distribute educational content to 100k users [Develop, Partner, Distribute Q1]. in EXPAND REACH color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated MARKET ENTRY: Enter 3 new markets [Research, Localize, Launch Events 1/15]. in EXPAND REACH metric 0 to 80 on Sun Aug 25 2024 undo
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Jim Benton updated MARKET ENTRY: Enter 3 new markets [Research, Localize, Launch Events 1/15]. in EXPAND REACH color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated PARTNERSHIPS: Forge 10 educational partnerships globally [Identify, Outreach, Secure by Q4]. in EXPAND REACH metric 0 to 63 on Sun Aug 25 2024 undo
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Jim Benton updated PARTNERSHIPS: Forge 10 educational partnerships globally [Identify, Outreach, Secure by Q4]. in EXPAND REACH color from gray to yellow on Sun Aug 25 2024 undo
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Jim Benton updated ENGAGEMENT: Boost daily users by 20% [Optimize Performance, Marketing, Community]. in SIMPLIFY UX metric 0 to 81 on Sun Aug 25 2024 undo
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Jim Benton updated ENGAGEMENT: Boost daily users by 20% [Optimize Performance, Marketing, Community]. in SIMPLIFY UX color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated SUPPORT: Redesign help center to cut support tickets by 25% [Enhance FAQs, AI Chat]. in SIMPLIFY UX metric 0 to 90 on Sun Aug 25 2024 undo
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Jim Benton updated SUPPORT: Redesign help center to cut support tickets by 25% [Enhance FAQs, AI Chat]. in SIMPLIFY UX color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated FEATURES: Add 5 user-friendly features [Survey Users, Prioritize, Beta Test 11/15]. in SIMPLIFY UX metric 0 to 71 on Sun Aug 25 2024 undo
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Jim Benton updated FEATURES: Add 5 user-friendly features [Survey Users, Prioritize, Beta Test 11/15]. in SIMPLIFY UX color from gray to yellow on Sun Aug 25 2024 undo
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Jim Benton updated SATISFACTION: Boost satisfaction to 90% [Redesign, Enhance Usability, Feedback Monthly]. in SIMPLIFY UX metric 0 to 87 on Sun Aug 25 2024 undo
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Jim Benton updated SATISFACTION: Boost satisfaction to 90% [Redesign, Enhance Usability, Feedback Monthly]. in SIMPLIFY UX color from gray to green on Sun Aug 25 2024 undo
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Jim Benton updated ONBOARDING: Decrease onboarding time by 30% [Simplify UI, Streamline, Tutorial 10/1] in SIMPLIFY UX metric 0 to 82 on Sun Aug 25 2024 undo
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Jim Benton updated ONBOARDING: Decrease onboarding time by 30% [Simplify UI, Streamline, Tutorial 10/1] in SIMPLIFY UX color from gray to green on Sun Aug 25 2024 undo
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Jim Benton added Increase NPS to 70 to indicate high customer satisfaction in METRICS on Thu Aug 22 2024 undo
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Jim Benton added in METRICS on Thu Aug 22 2024 undo
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Jim Benton updated RETENTION: Maintain a customer retention rate of 95% in METRICS on Thu Aug 22 2024 undo
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Jim Benton added Maintain a customer retention rate of 95% in METRICS on Thu Aug 22 2024 undo
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Jim Benton added in METRICS on Thu Aug 22 2024 undo
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Jim Benton added REVENUE: Achieve 25% year-over-year revenue growth. in METRICS on Thu Aug 22 2024 undo
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Jim Benton added in METRICS on Thu Aug 22 2024 undo
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Jim Benton added CASE STUDIES: Publish 10 AI impact studies [Select Projects, Document, Publish 10/1]. in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added EFFICIENCY: Achieve 25% faster processing times [Benchmark, Target, Evaluate Quarterly]. in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added TOOL INTEGRATION: Integrate 5 AI tools [Research, Develop, Release 9/10]. in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added PROCESS AUTOMATION: Automate 50% of routine processes [Identify, Develop, Implement 8/15]. in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added AI INNOVATION: Launch 3 AI features to improve workflows [Ideate, Develop, Launch 7/1]. in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added in INTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton added AUDITING: Quarterly security audits [First Audit 3/1, Publish Reports, Monitor]. in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added SECURITY TRAINING: Train all devs on security [Workshops, Curriculum, Complete by 5/15]. in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added MONITORING: Deploy real-time security tools [Select, Integrate, Launch 4/15]. in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added COMPLIANCE: Gain 2 new certifications [Prepare, Apply, Certify by 6/30]. in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added SECURITY UPGRADE: Cut breach risks by 50% [New Software, Training, Audit 2/28]. in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added in STRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton added COLLABORATION: Host 20 partner workshops [Plan, Coordinate, Promote]. in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added ENTERPRISE GROWTH: Grow enterprise base in new markets by 40% [Sales, Referrals, Optimize]. in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added EDUCATION: Distribute educational content to 100k users [Develop, Partner, Distribute Q1]. in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added MARKET ENTRY: Enter 3 new markets [Research, Localize, Launch Events 1/15]. in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton updated PARTNERSHIPS: Forge 10 neweducational partnerships with educational institutions globally [Identify Targets, Initiate Outreach, Secure Agreements by Q4]. in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton updated ENGAGEMENT: AchieveBoost adaily users by 20% increase in daily active users [Optimize PerfPerformance, Marketing Campaigns, Engage Community Regularly]]. in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated SUPPORT: RollRedesign out a redesigned help center to decreasecut ticketsupport voltickets by 25% [Enhance FAQs, Integrate AI Chat, Resources 12/1]]. in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated FEATURES: ImplementAdd 5 new user-friendly features [UserSurvey SurveysUsers, Prioritize Requests, Beta Test 11/15]. in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated SATISFACTION: Boost user satisfaction scores to 90% [Redesign Dashboard, Enhance Usability, Gather Feedback Monthly]. in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated ONBOARDING: Decrease average onboarding time for new users by 30% [Simplify UI, Streamline Processes, Launch Tutorial 10/1] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added PARTNERSHIPS: Forge 10 new partnerships with educational institutions globally [Identify Targets, Initiate Outreach, Secure Agreements by Q4]. in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added in EXPAND REACH on Thu Aug 22 2024 undo
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Jim Benton added ENGAGEMENT: Achieve a 20% increase in daily active users [Optimize Perf, Marketing Campaigns, Engage Community Regularly] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated SUPPORT: Roll out a redesigned help center to decrease support ticket volumevol by 25% [Enhance FAQs, Integrate AI Chat, Update Resources 12/1] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added SUPPORT: Roll out a redesigned help center to decrease support ticket volume by 25% [Enhance FAQs, Integrate AI Chat, Update Resources 12/1] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated EXPANDFEATURES: Implement 5 new user-friendly features [User Surveys, Prioritize Requests, Beta Test 11/15]]. in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated INCREASESATISFACTION: Boost user satisfaction scores to 90% [Redesign Dashboard, Enhance Usability, Gather Feedback Monthly]]. in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated REDUCEONBOARDING: Decrease average onboarding time for new users by 30% [Simplify UI, Streamline Processes, Launch Tutorial 10/1] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added EXPAND: Implement 5 new user-friendly features [User Surveys, Prioritize Requests, Beta Test 11/15] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added INCREASE: Boost user satisfaction scores to 90% [Redesign Dashboard, Enhance Usability, Gather Feedback Monthly] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton added in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated AddREDUCE: aDecrease keyaverage resultonboarding time for new users by 30% [Simplify UI, Streamline Processes, Launch Tutorial 10/1] in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated in SIMPLIFY UX on Thu Aug 22 2024 undo
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Jim Benton updated section EXPAND PARTNERSHIPSREACH on Thu Aug 22 2024 undo
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Jim Benton updated section OBJECTIVEINTEGRATE AI on Thu Aug 22 2024 undo
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Jim Benton updated section AddLeverage aAI descriptionand Automation for Innovation: Intensify efforts to integrate AI on Thu Aug 22 2024 undo
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Jim Benton updated section OBJECTIVESTRENGTH SECURITY on Thu Aug 22 2024 undo
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Jim Benton updated section AddInvest ain descriptionAdvanced Security and Compliance Capabilities: Strengthen security on Thu Aug 22 2024 undo
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Jim Benton updated section USERSIMPLIFY EXPERIENCEUX on Thu Aug 22 2024 undo
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Jim Benton updated section OBJECTIVEEXPAND PARTNERSHIPS on Thu Aug 22 2024 undo
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Jim Benton updated section AddExpand aStrategic descriptionPartnerships and Market Reach: Actively pursue partnerships on Thu Aug 22 2024 undo
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Jim Benton updated section OBJECTIVEUSER EXPERIENCE on Thu Aug 22 2024 undo
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Jim Benton updated section AddEnhance aUser descriptionExperience and Accessibility: Simplify the platform’s user interface on Thu Aug 22 2024 undo
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Jim Benton created BetaWorks Exec | Q4 2024 OKR on Thu Aug 22 2024 undo
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Jim Benton created Enable everyone to contribute to all digital content by becoming the leading global platform for all DevOps stages on Thu Aug 22 2024 undo
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Jim Benton created BetaWorks Exec | Q4 2024 OKR sort by to VOTES on Thu Aug 22 2024 undo
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Judy Butler
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Marty
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BetaWorks Exec | Q4 2024 OKR

BetaWorks
Exec
|
Q4 2024
OKR

Empowering everyone to co-create the software that powers the world with the leading complete DevSecOps platform

81%

MODERN UX

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All new user experience and accessibility to lead the category
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82%
ONBOARDING: Decrease onboarding time by 30% [Simplify UI, Streamline, Tutorial 10/1] 
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71%
FEATURES: Add 5 user-friendly features [Survey Users, Prioritize, Beta Test 11/15]. 
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90%
SUPPORT: Redesign help center to cut support tickets by 25% [Enhance FAQs, AI Chat]. 
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81%
ENGAGEMENT: Boost daily users by 20% [Optimize Performance, Marketing, Community]. 
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74%

GTM MACHINE

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The most customer centric sales motion, $380M in '25
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63%
PARTNERSHIPS: Forge 10 educational partnerships globally [Identify, Outreach, Secure by Q4]. 
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Top 10 Educational Partnerships:


  1. University Collaborations – Joint programs & research.
  2. Online Learning Platforms – Partner with Coursera, edX, Udemy.
  3. Corporate Training – Collaborate with Google, Microsoft, IBM.
  4. Nonprofit Education – Work with Teach For All, Khan Academy.
  5. Government Initiatives – Contribute to national education reforms.
  6. Vocational/Technical Schools – Offer specialized skills programs.
  7. EdTech Startups – Integrate AI/VR for enhanced learning.
  8. Cultural Exchange Programs – Partner with ISEP, Fulbright.
  9. STEM Initiatives – Collaborate with FIRST, STEM.org.
  10. International Schools – Work with IB or UNICEF.


Full list is here: https://www.usnews.com/news/best-states/rankings/education

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93%
EDUCATION: Distribute educational content to 100k users [Develop, Partner, Distribute Q1]. 
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44%
ENTERPRISE GROWTH: Grow enterprise base in new markets by 40% [Sales, Referrals, Optimize]. 
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96%
COLLABORATION: Host 20 partner workshops [Plan, Coordinate, Promote]. 
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84%

SECURE

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Invest in advanced security and compliance capabilities
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83%
SECURITY UPGRADE: Cut breach risks by 50% [New Software, Training, Audit 2/28]. 
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100%
COMPLIANCE: Gain 2 new certifications [Prepare, Apply, Certify by 6/30]. 
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90%
SECURITY TRAINING: Train all devs on security [Workshops, Curriculum, Complete by 5/15]. 
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61%
AUDITING: Quarterly security audits [First Audit 3/1, Publish Reports, Monitor]. 
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35%

PLATFORM AI

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Leverage aI and automation across the DevOps platform
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65%
AI INNOVATION: Launch 3 AI features to improve workflows [Ideate, Develop, Launch 7/1]. 
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45%
TOOL INTEGRATION: Integrate 5 AI tools [Research, Develop, Release 9/10]. 
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10%
EFFICIENCY: Achieve 25% faster processing times [Benchmark, Target, Evaluate Quarterly]. 
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20%
CASE STUDIES: Publish 10 AI impact studies [Select Projects, Document, Publish 10/1]. 
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87%

METRICS

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79%
NEW ARR: $90M in Q4 [QDT: $71.2M} 
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Top 10 SaaS Metrics:

  1. CAC: Cost to acquire a new customer.
  2. CLTV: Total revenue from a customer over time.
  3. Churn Rate: Percentage of lost customers.
  4. MRR: Predictable monthly revenue.
  5. ARR: Annual recurring revenue.
  6. NRR: Revenue retention from existing customers.
  7. Gross Margin: Revenue after COGS.
  8. Burn Rate: Cash spending rate.
  9. Conversion Rate: Leads to paying customers.
  10. Active Users (DAU/MAU): Engagement and adoption.
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90%
Churn: $(2M) [Renewal Rate: 81%] [Churn ($1.8M) 
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92%
New SQOs: 5,683 | Result: 5,243 
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84%

VALUES

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81%
Efficiency 
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88%
Collaboration 
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72%
Results 
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95%
Iteration 
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