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Sonos SWOT Analysis
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This is an example SWOT Analysis for Sonos. Create your own.
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Judy Butler
10:15pm
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Burt Crumb
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@JaneSmith goes to the ocean
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Marty
Marty
March 23
MARKETING SEO -
Win the market and all the users for years to come
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Sonos company long-term prospects
0%
Strengths
JB
Strengths are based on internal factors and seen as helpful to the organization.
Owner
Jim Benton
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Seamless Multi-room music experience
JB
21
Owner
Jim Benton
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Integrates with pandora, apple music, amazon prime music, others
JB
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Jim Benton
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Mobile app is a good experience
JB
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Jim Benton
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Playback not dependent on mobile device staying in range
JB
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Jim Benton
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Weaknesses
JB
Weaknesses are based on internal factors and seen as harmful to the organization.
Owner
Jim Benton
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0%
Expensive system to setup. Quickly adds up to thousands.
JB
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Jim Benton
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Playback reliability has decreased over the years with wifi interference
JB
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Can't use 3rd apps to play music directly - must use sonos mobile app
JB
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Jim Benton
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Doesn't have Bluetooth speaker option for mobile outdoor use.
JB
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Jim Benton
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Opportunities
JB
Opportunities are based on external factors that are helpful to your organization.
Owner
Jim Benton
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0%
Apple TV integration with a sonos app
JB
21
Owner
Jim Benton
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Sonos weatherproof outdoor speakers
JB
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Jim Benton
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Small portable battery powered speaker
JB
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Jim Benton
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Sonos connect built straight into receivers like apple did with airplay
JB
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Jim Benton
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Jim Benton
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Threats
JB
Threats are based on external factors that are harmful to your organization.
Owner
Jim Benton
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0%
Apple TV and TV devices make it easy to play music in living room
JB
21
Owner
Jim Benton
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Lower cost options from samsung, others are getting better
JB
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Jim Benton
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Wifi interference seems to be becoming bigger issue
JB
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Jim Benton
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A recession could significantly reduce market demand for sonos
JB
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Jim Benton
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AI speakers from Google, Amazon, Apple with lower price options
JB
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Jim Benton
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Conclusion
JB
Owner
Jim Benton
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0%
Best-in-class system, but expensive
JB
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Jim Benton
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Jim Benton
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Jim Benton
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Jim Benton
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