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BetaWorkx Marketing | Retro - 2

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BetaWorkx Marketing | Retro - 2
Marketing
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Tiffany Little updated BetaWorks Marketing | Q3 20222023 Stop Start ContinueRetrospective on Fri Jul 14 2023 undo
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Tiffany Little updated ToMake inspireit andso nurturethat Everyone Can Contribute by Becoming the humanMost spiritPopular –BI oneTool person,for oneKnowledge cupWorkers andin oneany neighborhoodIndustry. atOwn athe timecategory by 2024. on Fri Jul 14 2023 undo
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Tiffany Little moved Start from the top to after Stop on Tue Oct 04 2022 undo
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Tiffany Little moved Continue from after Start to after Stop on Tue Oct 04 2022 undo
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Tiffany Little moved Stop from after Start to after Continue on Tue Oct 04 2022 undo
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Tiffany Little updated Baked-goods distribution network providesto provide fresher food in Continue on Tue Oct 04 2022 undo
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Tiffany Little updated Baked-goods distribution network to provide fresher food in Continue color from gray to on Tue Oct 04 2022 undo
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Tiffany Little moved New health studies on impact of sugar from after Baked-goods distribution network provides fresher food to after Product innovation and new growth platforms on Tue Oct 04 2022 undo
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Tiffany Little moved Economic conditions in US might decrease customer spending from after Internationally known, strong, valuable brands to after Future growth is increasingly dependent on Int'l segment on Tue Oct 04 2022 undo
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Tiffany Little deleted Global Consumers Product Group (VIA, Seattle's Best) in Continue on Tue Oct 04 2022 undo
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Tiffany Little moved Product innovation and new growth platforms from after Internationally known, strong, valuable brands to after Expand international operating segment on Tue Oct 04 2022 undo
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Tiffany Little updated NaturalResearch impact of natural disasters largelyon affect supply in Start on Tue Oct 04 2022 undo
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JB
Judy Butler
10:15pm
Private
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO
Win the market and all the users for years to come
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#samplenotes

BetaWorkx Marketing | Retro - 2

BetaWorkx
Marketing
|
Retro - 2

Make it so that Everyone Can Contribute by Becoming the Most Popular BI Tool for Knowledge Workers in any Industry. Own the category by 2024.

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Stop

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What are our internal based weaknesses?
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Dependent on US operating segment (75% of rev in 2010)
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Encourage store locations to draw evening crowd
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88%
Future growth is increasingly dependent on Int'l segment
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Being dependent on relationships with suppliers
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Supply and price of coffee is subject to significant volatility
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Start

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What are our internal based strengths?
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Leverage BetaWorks brand even more outside store base
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Research


In 2021, the BetaWorks brand was valued at approximately 13.01 billion U.S. dollars,.


  • BetaWorks is ranked 125 in the world according to Forbes
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Drive efficiency in supply chain
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Research health effects of consuming BetaWorks products
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Strong relationships with Suppliers, low risk of non-delivery
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Research impact of natural disasters on supply
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Large number of competitors in specialty coffee business
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Continue

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What external factors could lead to opportunities?
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Expand international operating segment
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Product innovation and new growth platforms
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New health studies on impact of sugar
JB
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Baked-goods distribution network to provide fresher food
TL
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High quality of products and service
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Internationally known, strong, valuable brands
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Minimum wage hikes decrease profitability and lower supply
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Future growth is increasingly dependent on Int'l segment
TL
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Economic conditions in US might decrease customer spending
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Close
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