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INTRO

BetaWorks Marketing | Retro - 2

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A
Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO -Win the market and all the users for years to come
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#samplenotes
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Stop

TL
What are our internal based weaknesses?
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Dependent on US operating segment (75% of rev in 2010) 
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Encourage store locations to draw evening crowd 
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Future growth is increasingly dependent on Int'l segment 
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Being dependent on relationships with suppliers 
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Supply and price of coffee is subject to significant volatility 
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Start

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What are our internal based strengths?
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Leverage BetaWorks brand even more outside store base 
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Research

In 2021, the BetaWorks brand was valued at approximately 13.01 billion U.S. dollars,.

  • BetaWorks is ranked 125 in the world according to Forbes
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Drive efficiency in supply chain 
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Research health effects of consuming BetaWorks products 
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Strong relationships with Suppliers, low risk of non-delivery 
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Research impact of natural disasters on supply 
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Large number of competitors in specialty coffee business 
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Continue

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What external factors could lead to opportunities?
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Expand international operating segment 
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Product innovation and new growth platforms 
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New health studies on impact of sugar 
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Baked-goods distribution network to provide fresher food 
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High quality of products and service 
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Internationally known, strong, valuable brands 
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Minimum wage hikes decrease profitability and lower supply 
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Future growth is increasingly dependent on Int'l segment 
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Economic conditions in US might decrease customer spending 
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