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INTRO
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CEO Playbook Template
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One page CEO playbook business plan
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Judy Butler
10:15pm
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Burt Crumb
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@JaneSmith goes to the ocean
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Marty
Marty
March 23
MARKETING SEO -
Win the market and all the users for years to come
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CYCLE
2023
Q2
CEO Playbook
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PURPOSE
JB
Why we exist
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Tiffany Little
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Big hairy audacious goal
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Board
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Full Support
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My team
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Rockstars
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Extended team
JB
Monthly Skip Level Leadership
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Q3 PLAN
JB
Top objectives
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Company Ryhthm
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High Velocity Alignment
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Active network
JB
Quarterly Engagement
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Strategic Partners
JB
Monthly Engagement
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FUNDING
JB
Always be fundraising
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Tiffany Little
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Principles
JB
Formula for success
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Key Differentiation
JB
Versus competition
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Messaging
JB
Our core value driver messaging
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Tiffany Little
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SWOT
JB
Top #1 strength, weakness, opportunity, threat
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Tiffany Little
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Strategy
JB
How we will win
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ICP
JB
Ideal customer profile
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Pricing Strategy
TL
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