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INTRO

CEO Playbook Template

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One page CEO playbook business plan
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -Win the market and all the users for years to come
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PURPOSE

JB
Why we exist
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BHAG

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Big hairy audacious goal
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Board

JB
Full Support
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My team

JB
Rockstars
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Extended team

JB
Monthly Skip Level Leadership
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Q3 PLAN

JB
Top objectives
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Company Ryhthm

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High Velocity Alignment
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Active network

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Quarterly Engagement
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Strategic Partners

JB
Monthly Engagement
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FUNDING

JB
Always be fundraising
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Principles

JB
Formula for success
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Key Differentiation

JB
Versus competition
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Messaging

JB
Our core value driver messaging
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SWOT

JB
Top #1 strength, weakness, opportunity, threat
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Strategy

JB
How we will win
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ICP

JB
Ideal customer profile
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Pricing Strategy

TL
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New

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