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INTRO

2017 Audi A3 SWOT

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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -Win the market and all the users for years to come
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How does the 2017 Audi A3 compare to the competition.

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Strengths

JB
Strengths are based on internal factors and seen as helpful to the organization.
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Incredibly fast 2.0 engine 0-60 in 5.8 seconds 
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Quattro all-wheel drive for handling winter conditions 
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Beautiful clean design that appeals to a mass audience 
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The beauty of an Audi at the cost of a Volkswagon 
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Apple Carplay added to 2017 model 
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Weaknesses

JB
Weaknesses are based on internal factors and seen as harmful to the organization.
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Small and cramped back seat for adults 
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Some turbo lag off the line 
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Engine doesn't have same luxury feel at idle as larger audi's 
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Only offered with black headliner cloth in s versions 
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Can't get larger engine without all the S package look and feel 
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Opportunities

JB
Opportunities are based on external factors that are helpful to your organization.
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Add a manual gearbox to US market to increase enthusiast appeal 
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Bring e-tron all electric version to US market 
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Introduce significant incentives as gateway car to Audi 
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Threats

JB
Threats are based on external factors that are harmful to your organization.
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Tesla Model 3 is same price and has high demand 
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New Audi A4 may overlap with A3 appeal 
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Strong US Dollar decreasing profitability/car 
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Younger target is opting to ride share vs buy a car 
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New

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