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BetaWorks Marketing | Q3 2023 Retrospective - 1

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Judy Butler
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Burt Crumb
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MARKETING SEO -Win the market and all the users for years to come
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BetaWorks Marketing | Q3 2023 Retrospective - 1

BetaWorks
Marketing
|
Q3 2023
Retrospective - 1

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Went Well

TL
What are our internal based strengths?
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Internationally known, strong, valuable brands 
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Leverage Starbucks brand even more outside store base 
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Research

In 2021, the BetaWorks brand was valued at approximately 13.01 billion U.S. dollars,.

  • Starbucks is ranked 125 in the world according to Forbes
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Efficiency and effectiveness in supply chain 
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Strong relationships with Suppliers, low risk of non-delivery 
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High quality of products and service 
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Not So Well

TL
What are our internal based weaknesses?
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Health effects of consuming Starbucks products 
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Future growth is increasingly dependent on Int'l segment 
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Dependent on US operating segment (75% of rev in 2010) 
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Supply and price of coffee is subject to significant volatility 
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Learnings

TL
What external factors could lead to opportunities?
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Expand international operating segment 
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Product innovation and new growth platforms 
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Global Consumers Product Group (VIA, Seattle's Best) 
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Baked-goods distribution network provides fresher food 
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Store locations capable of drawing evening crowd 
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Action Items

TL
What external factors could lead to threats?
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Natural disasters largely affect supply 
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Economic conditions in US might decrease customer spending 
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Large number of competitors in specialty coffee business 
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Dependent on relationships with suppliers 
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Minimum wage hikes decrease profitability and lower supply 
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New health studies on impact of sugar 
JB
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