Ads are how Search remains free and accessible to everyone. But ads are the only thing we sell.
We don’t charge anyone to appear in our search index. Whether a business, individual or organization buys ads is not a factor in our search algorithms. We never provide special treatment to advertisers in how our search algorithms rank their websites, and nobody can pay us to do so.
Ads are only displayed if we believe they’re relevant to the search terms you entered. For most searches, we show no ads at all. When we do show ads, they’re always labeled so you can tell them apart from search results.