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INTRO

Beachhead Strategy

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Identify groups of 8 ‘entities’ that relate to each other. The reason for them being in a group together should be recognizable. 1 anchor entity, and 7 other entities that are of interest as a result of the anchor. Ex: close proximity, competitors in a vertical, all came from the same college, etc. What could you say to one of these entities that would apply to all of them?
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BEACHHEAD

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Relevant prospect 1 
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Relevant prospect 2 
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Relevant prospect 3 
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Relevant prospect 4 
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Relevant prospect 5 
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Relevant prospect 6 
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Relevant prospect 7 
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BEACHHEAD 2

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BEACHHEAD 3

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