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INTRO

Beachhead Strategy

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Identify groups of 8 ‘entities’ that relate to each other. The reason for them being in a group together should be recognizable. 1 anchor entity, and 7 other entities that are of interest as a result of the anchor. Ex: close proximity, competitors in a vertical, all came from the same college, etc. What could you say to one of these entities that would apply to all of them?
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
Marty
March 23
MARKETING SEO -Win the market and all the users for years to come
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BEACHHEAD

TL
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BEACHHEAD 2

TL
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BEACHHEAD 3

TL
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New

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