To perform a SWOT Analysis, look at your current strengths and weaknesses from all dimensions, such as from Sales, the Customer, Business Model, Finance, Brand, Distribution, Innovation, etc. Next, look at your opportunities and threats as related to external factors such as Partnerships, New Technologies, New Laws, Economic Conditions, etc. Rank your items in order of importance and formulate a conclusion based on what you should do next as a result of your current situation.
