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SWOT Analysis Template

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The SWOT Analysis Template can help you make brilliant decisions. To perform a business SWOT Analysis, look at your current strengths and weaknesses from many dimensions, such as from the dimension of Sales, the Customer, Business Model, Finance, Cash, Brand, Distribution, Innovation, etc. Next, look at your opportunities and threats as related to external factors such as Partnerships, New Technologies, New Laws, Economic Conditions, etc. Lastly, rank your items in order of importance, then formulate a conclusion based on what you should do next as a result of your current situation. You can create an OKR to turn these conclusion items into action items.

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Julian Hurtado updated Airbnb Case privacy setting from PR to PU on Wed Mar 10 2021 undo
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Julian Hurtado updated SkepticismCustomer fromskepticism clientsabout a new lodging concept. in Weaknesses on Wed Mar 10 2021 undo
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Julian Hurtado updated Lack of self-identity. (Mission and Vision). in Weaknesses on Wed Mar 10 2021 undo
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MARKETING SEO -Win the market and all the users for years to come
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Airbnb Case

Identify the weaknesses, opportunities, strengths and threats to which the Airbnb company was exposed.

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Training for hosts to provide a good experience and excellent service. 
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Presentation of its new logo and slogan "Belongs Anywhere", shortly after which it was modernized, presenting the rebranding, the redesign of the website and its mobile application. 
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Hospital education initiative, set of basic standards, digital communication and feedback tools, quick responses to queries and the implementation of a suggestion system. 
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Lack of self-identity (Mission and Vision). 
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Customer skepticism about a new lodging concept. 
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Bad defamation by the media. 
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Reorientation of mission and long-term vision. 
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Decision to transform itself, carrying out a study to detect the customer's greatest need "Belongs Anywhere". 
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Expansion of the service portfolio for private and corporate clients. 
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The hotel lobby's initiative in its fight to impose some regulation on their activities. 
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Incursion and innovation of the traditional hotel chains into this same market of low-cost informal "Homesharing" stays. 
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Revolution in the hotel industry, resulting in a significant increase in competition to access this market. 
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Innovation and a long-term mission/vision are essential to enter competitive markets, the case of Airbnb shows us how these processes have multiple difficulties, so these two aspects (Innovation & Mission/Vision) must always be present and well defined. 
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