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Strategic Reading List

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Judy Butler
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Burt Crumb
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@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Strategic Reading List

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My Reading List

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MANAGEMENT

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In Search of Excellence - Lessons from America's Best-Run Companies by Peters & Waterman https://www.swotanalysis.com/share/3544/YAOAArypJpVY4JLK 
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Built to Last - Successful Habits of Visionary Companies by Jim Collins 
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Master the Rockefeller Habits - What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish 
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Google - How Google Works by Eric Schmidt & Jonathan Rosenberg 
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Good to Great - Why Some Companies Make the Leap and Others Don't by Jim Collins 
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Exponential Organizations - Why New Organizations Are Ten Times Better, Faster, and Cheaper than Yours by Salim Ismail 
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High Output Management by Andrew Grove 
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Escape Velocity - Free Your Company's Future from the Pull of the Past by Geoffrey Moore 
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PRODUCTIVITY

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Getting Things Done - The Art of Stress Free Productivity by David allen 
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The Checklist Manifesto - How to Get Things Done by Atul Gawande 
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The Power of Habit - Why We Do What We Do In Life and Business by Charles Duhigg 
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CULTURE

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The Culture Code - The Secrets of Highly Successful Groups, Daniel Coyle 
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Work Rules - Insights from Inside Google That Will transform How You Live and Lead by Laszlo Bock 
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Principles - Life & Work by Ray Dalio 
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Mindset - The New Psychology of Success by Carol Dweck, PHD 
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Objectives and Key Results - Driving Focus, Alignment, and Engagement with OKRs by Paul Niven and Ben Lamorte 
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TEAMS

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Team of Teams - New Rules of Engagement for a Complex World by Gen. Stanley McChrystal 
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Extreme Ownership - How the U.S Navy Seals Lead and Win by Jocko Willink 
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Who - Solve Your #1 Problem by Geoff Smart 
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Change Your Questions Change Your Life - 10 Powerful Tools for Life and Work by Marilee Adams, PHD 
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SALES

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The challenger Sales - Taking Control of the Customer Conversation by Matthew Dixon & Brent Adamson 
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Spin Selling - Situation - Problem - Implication - Need-Payoff by Neil Rackham 
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Data Driven - How Performance Analytics Delivers Extraordinary Sales Results by Jenny Dearborn 
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Crossing the Chasm by Geoffrey Moore 
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The Sales Acceleration Formula - Using Data, Technology, and Inbound Selling to go from $0 to $100 Million by Mark Roberge 
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MARKETING

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Contagious - Why things Catch on by Jonah Berger 
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Made to Stick - Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath 
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SPEAKING

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Talk Like TED - The 9 Public Speaking Secrets of the World's Top Minds by Carmine Gallo 
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How to Write & Give a Speech - A Practical Guide For Anyone Who Has To Make Every Word Count by Joan Detz 
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PRODUCT

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Inspired - How to Create tech Products Customers Love by Marty Cagan 
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SCRUM - The Art of Doing Twice the Work in Half the Time by Jeff Suttherland 
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