The SWOT Analysis Template can help you make brilliant decisions. To perform a business SWOT Analysis, look at your current strengths and weaknesses from many dimensions, such as from the dimension of Sales, the Customer, Business Model, Finance, Cash, Brand, Distribution, Innovation, etc. Next, look at your opportunities and threats as related to external factors such as Partnerships, New Technologies, New Laws, Economic Conditions, etc. Lastly, rank your items in order of importance, then formulate a conclusion based on what you should do next as a result of your current situation. You can create an OKR to turn these conclusion items into action items.
Sephora makes people feel like they are getting quality at a decent price, whereas other higher end makeup resources can tend to make people feel excluded
