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SWOT Analysis Template

Use template
The SWOT Analysis Template can help you make brilliant decisions. To perform a business SWOT Analysis, look at your current strengths and weaknesses from many dimensions, such as from the dimension of Sales, the Customer, Business Model, Finance, Cash, Brand, Distribution, Innovation, etc. Next, look at your opportunities and threats as related to external factors such as Partnerships, New Technologies, New Laws, Economic Conditions, etc. Lastly, rank your items in order of importance, then formulate a conclusion based on what you should do next as a result of your current situation. You can create an OKR to turn these conclusion items into action items.

AUTHOR
SWOT
SWOT Analysis Resources
Project Activity
Dermstore.com
Exec
M
Melinda Wise added Their competition is fierce, and not being able to stand out could hurt them in Threats on Tue May 04 2021 undo
M
Melinda Wise added Because people are looking to save money, having expensive brands on the website could push away customers in Threats on Tue May 04 2021 undo
M
Melinda Wise added Having a chat option is great because customers are looking for interaction these days, and quick responses in Opportunities on Tue May 04 2021 undo
M
Melinda Wise added People are looking to save money right now so having a sale section is important in Opportunities on Tue May 04 2021 undo
M
Melinda Wise added Prices are not much different than on other websites in Weaknesses on Tue May 04 2021 undo
M
Melinda Wise added Has a "department store" feel to it, and the name makes me think of dermatology issues in Weaknesses on Tue May 04 2021 undo
M
Melinda Wise added There are a lot of makeup websites out there, and this one doesn't stand out much (no color as opposed to Makeup.com's excessive use of color) in Weaknesses on Tue May 04 2021 undo
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JB
Judy Butler
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Burt Crumb
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@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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MS
Marty
#-unique-message-filter
March 23
MARKETING SEO
Win the market and all the users for years to come
0
#samplenotes

Dermstore.com

Melinda 62849
Exec
|
SWOT Analysis

Discover what works and doesn't work for this competitor and take those insights into consideration when designing my beauty website.

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Strengths

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Pop-up for savings right away to add email
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Includes products for men, women, makeup, hair care and skin care
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Offers tutorials
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Offers a store to buy products
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Offers product reviews
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Simple interface
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Easy to remember logo
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Offers products by categories (dry hair, brands, type of product, gender, sale...)
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Weaknesses

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Have never heard of "Dermstore"
MW
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There are a lot of makeup websites out there, and this one doesn't stand out much (no color as opposed to Makeup.com's excessive use of color)
MW
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notes
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Has a "department store" feel to it, and the name makes me think of dermatology issues
MW
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notes
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Prices are not much different than on other websites
MW
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notes
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Opportunities

MW
Close
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People are looking to save money right now so having a sale section is important
MW
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notes
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Having a chat option is great because customers are looking for interaction these days, and quick responses
MW
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notes
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Threats

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Because people are looking to save money, having expensive brands on the website could push away customers
MW
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notes
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Their competition is fierce, and not being able to stand out could hurt them
MW
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notes
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Conclusion

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Close
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notes
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