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BetaWorkx Marketing | Retro - 2

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AUTHOR
Project Activity
BetaWorkx Marketing | Retro - 2
Marketing
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Tiffany Little updated BetaWorks Marketing | Q3 20222023 Stop Start ContinueRetrospective on Fri Jul 14 2023 undo
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Tiffany Little updated ToMake inspireit andso nurturethat Everyone Can Contribute by Becoming the humanMost spiritPopular –BI oneTool person,for oneKnowledge cupWorkers andin oneany neighborhoodIndustry. atOwn athe timecategory by 2024. on Fri Jul 14 2023 undo
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Tiffany Little moved Start from the top to after Stop on Tue Oct 04 2022 undo
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Tiffany Little moved Continue from after Start to after Stop on Tue Oct 04 2022 undo
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Tiffany Little moved Stop from after Start to after Continue on Tue Oct 04 2022 undo
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Tiffany Little updated Baked-goods distribution network providesto provide fresher food in Continue on Tue Oct 04 2022 undo
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Tiffany Little updated Baked-goods distribution network to provide fresher food in Continue color from gray to on Tue Oct 04 2022 undo
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Tiffany Little moved New health studies on impact of sugar from after Baked-goods distribution network provides fresher food to after Product innovation and new growth platforms on Tue Oct 04 2022 undo
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Tiffany Little moved Economic conditions in US might decrease customer spending from after Internationally known, strong, valuable brands to after Future growth is increasingly dependent on Int'l segment on Tue Oct 04 2022 undo
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Tiffany Little deleted Global Consumers Product Group (VIA, Seattle's Best) in Continue on Tue Oct 04 2022 undo
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Tiffany Little moved Product innovation and new growth platforms from after Internationally known, strong, valuable brands to after Expand international operating segment on Tue Oct 04 2022 undo
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Tiffany Little updated NaturalResearch impact of natural disasters largelyon affect supply in Start on Tue Oct 04 2022 undo
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Tiffany Little moved Strong relationships with Suppliers, low risk of non-delivery from after Natural disasters largely affect supply to after Research health effects of consuming BetaWorks products on Tue Oct 04 2022 undo
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Tiffany Little moved Research health effects of consuming BetaWorks products from after Natural disasters largely affect supply to after Drive efficiency in supply chain on Tue Oct 04 2022 undo
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Tiffany Little updated EfficiencyDrive andefficiency effectiveness in supply chain in Start on Tue Oct 04 2022 undo
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Tiffany Little updated DependentBeing dependent on relationships with suppliers in Stop on Tue Oct 04 2022 undo
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Tiffany Little moved StoreEncourage store locations capableto ofdraw drawing evening crowd on Tue Oct 04 2022 undo
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Tiffany Little moved Encourage store locations to draw evening crowd from Continue to Stop on Tue Oct 04 2022 undo
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Tiffany Little moved Encourage store locations to draw evening crowd from after Baked-goods distribution network provides fresher food to the top on Tue Oct 04 2022 undo
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Tiffany Little updated HealthResearch health effects of consuming StarbucksBetaWorks products in Start on Tue Oct 04 2022 undo
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Tiffany Little updated Research health effects of consuming BetaWorks products in Start color from yellow to on Tue Oct 04 2022 undo
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Tiffany Little moved Future growth is increasingly dependent on Int'l segment from Stop to Continue on Tue Oct 04 2022 undo
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Tiffany Little moved Future growth is increasingly dependent on Int'l segment from after Health effects of consuming Starbucks products to after Minimum wage hikes decrease profitability and lower supply on Tue Oct 04 2022 undo
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Tiffany Little moved Internationally known, strong, valuable brands from Start to Continue on Tue Oct 04 2022 undo
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Tiffany Little moved Internationally known, strong, valuable brands from after Strong relationships with Suppliers, low risk of non-delivery to after High quality of products and service on Tue Oct 04 2022 undo
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Tiffany Little moved High quality of products and service from Start to Continue on Tue Oct 04 2022 undo
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Tiffany Little moved High quality of products and service from after Large number of competitors in specialty coffee business to the top on Tue Oct 04 2022 undo
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Tiffany Little moved Internationally known, strong, valuable brands from the top to after Strong relationships with Suppliers, low risk of non-delivery on Tue Oct 04 2022 undo
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Tiffany Little deleted section Action Items on Tue Oct 04 2022 undo
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Tiffany Little deleted section What external factors could lead to threats? on Tue Oct 04 2022 undo
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Tiffany Little moved New health studies on impact of sugar from Action Items to Continue on Tue Oct 04 2022 undo
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Tiffany Little moved New health studies on impact of sugar from the top to after Store locations capable of drawing evening crowd on Tue Oct 04 2022 undo
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Tiffany Little moved Economic conditions in US might decrease customer spending from Action Items to Continue on Tue Oct 04 2022 undo
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Tiffany Little moved Economic conditions in US might decrease customer spending from the top to after Global Consumers Product Group (VIA, Seattle's Best) on Tue Oct 04 2022 undo
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Tiffany Little moved Natural disasters largely affect supply from Action Items to Start on Tue Oct 04 2022 undo
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Tiffany Little moved Natural disasters largely affect supply from the top to after Efficiency and effectiveness in supply chain on Tue Oct 04 2022 undo
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Tiffany Little moved Large number of competitors in specialty coffee business from Action Items to Start on Tue Oct 04 2022 undo
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Tiffany Little moved Large number of competitors in specialty coffee business from after Economic conditions in US might decrease customer spending to after Strong relationships with Suppliers, low risk of non-delivery on Tue Oct 04 2022 undo
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Tiffany Little moved Dependent on relationships with suppliers from Action Items to Stop on Tue Oct 04 2022 undo
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Tiffany Little moved Dependent on relationships with suppliers from after Large number of competitors in specialty coffee business to after Future growth is increasingly dependent on Int'l segment on Tue Oct 04 2022 undo
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Tiffany Little moved Minimum wage hikes decrease profitability and lower supply from Action Items to Continue on Tue Oct 04 2022 undo
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Tiffany Little moved Minimum wage hikes decrease profitability and lower supply from after Dependent on relationships with suppliers to after Store locations capable of drawing evening crowd on Tue Oct 04 2022 undo
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Tiffany Little updated section Continue background from darkgray to gray on Tue Oct 04 2022 undo
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Tiffany Little updated section Stop background from darkred to red on Tue Oct 04 2022 undo
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Tiffany Little updated section Start background from darkgreen to green on Tue Oct 04 2022 undo
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Tiffany Little updated section CONTINUEContinue on Tue Oct 04 2022 undo
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Tiffany Little updated section STOPStop on Tue Oct 04 2022 undo
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Tiffany Little updated section STARTStart on Tue Oct 04 2022 undo
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Tiffany Little updated section LearningsCONTINUE on Tue Oct 04 2022 undo
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Tiffany Little updated section Went WellSTART on Tue Oct 04 2022 undo
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Tiffany Little updated section Not So WellSTOP on Tue Oct 04 2022 undo
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JB
Judy Butler
10:15pm
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Burt Crumb
10:16pm
@JaneSmith goes to the ocean
Went surfing today and rode a huge wave
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Marty
#-unique-message-filter
March 23
MARKETING SEO
Win the market and all the users for years to come
0
#samplenotes

BetaWorkx Marketing | Retro - 2

BetaWorkx
Marketing
|
Retro - 2

Make it so that Everyone Can Contribute by Becoming the Most Popular BI Tool for Knowledge Workers in any Industry. Own the category by 2024.

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Stop

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What are our internal based weaknesses?
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Dependent on US operating segment (75% of rev in 2010) 
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Encourage store locations to draw evening crowd 
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Future growth is increasingly dependent on Int'l segment 
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Being dependent on relationships with suppliers 
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Supply and price of coffee is subject to significant volatility 
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Start

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What are our internal based strengths?
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Leverage BetaWorks brand even more outside store base 
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Research


In 2021, the BetaWorks brand was valued at approximately 13.01 billion U.S. dollars,.


  • BetaWorks is ranked 125 in the world according to Forbes
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Drive efficiency in supply chain 
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Research health effects of consuming BetaWorks products 
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Strong relationships with Suppliers, low risk of non-delivery 
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Research impact of natural disasters on supply 
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Large number of competitors in specialty coffee business 
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Continue

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What external factors could lead to opportunities?
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Expand international operating segment 
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Product innovation and new growth platforms 
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New health studies on impact of sugar 
JB
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Baked-goods distribution network to provide fresher food 
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High quality of products and service 
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Internationally known, strong, valuable brands 
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Minimum wage hikes decrease profitability and lower supply 
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Future growth is increasingly dependent on Int'l segment 
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Economic conditions in US might decrease customer spending 
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Close
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