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INTRO

Apple PEST Analysis Example

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PESTLE analysis is a framework used to analyze the external macro-environmental factors that affect a company. Here is a PESTLE analysis for Apple Inc. and a look at the political, economic, social, and technological factors that will impact Apple in the years ahead.
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SWOTAnalysis.com
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Judy Butler
10:15pm
Burt Crumb
10:16pm
@JaneSmith goes to the ocean
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Marty
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March 23
MARKETING SEO -Win the market and all the users for years to come
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Political

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How can existing or future political factors, such as future elections, taxes, trade practices, environmental law, political stability, impact your objective.
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Trump tax plan will allow Apple to move $300+B in cash held oversees back to US 
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Net neutrality changes could have impact on streaming based product economics 
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Increase chatter about anti-trust issues could become a distraction 
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Apple operates in several countries and must navigate different political systems and regulations. 
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Apple has faced legal challenges, including intellectual property lawsuits and government investigations into its business practices. 
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The US-China trade war has had an impact on Apple's supply chain and business operations. 
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Economic

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How can existing or future economic factors, such as growth rates, interest rates, exchange rates, inflation, impact your objective .
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Low unemployment rates in USA increase total addressable market for Premium apple products 
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Improved global economic environment will drive stronger global demand of apple products 
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Apple is a premium brand and its products come with a premium price tag, making them susceptible to changes in consumer spending and economic cycles. 
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The company's financial performance is influenced by global economic conditions, such as exchange rates and inflation. 
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Social

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How can existing or future social factors, such as cultural attitudes, health consciousness, age distribution, religious beliefs, population growth rate, career ambitions, impact your objective.
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IPhone addiction from both kids and adults could lead to new device designs to help overcome addiction 
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People turn to experiences over material things 
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Millennials prefer to rent vs buy items and choose monthly subscriptions for hardware over one time purchases 
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Apple has a strong brand image and a loyal customer base, but it must continually adapt to changing consumer preferences and attitudes. 
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The company is facing increasing scrutiny over its labor practices, including the working conditions in its supply chain. 
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Apple must also consider demographic shifts, such as an aging population and increasing diversity. 
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Technological

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How can existing or future technological factors, such as R&D, barriers to entry, automation, technology incentives, rate of change, impact your objective.
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BlackBerry, Palm, Nokia, and Motorola all proved that popular hardware can lose appeal and market share quickly 
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Conversational voice assistants from Amazon and google are leaving apple behind 
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Spotify, amazon books, Netflix, and others are gaining leadership positions for cross platform apps. 
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AI opens up incredible new opportunities for Apple to leverage the vast mounts of data they they collect from all the sensors on phones, watches, and through their software. 
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Apple is known for its innovative technology and must continue to invest in research and development to maintain its competitive advantage. 
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The company must stay ahead of technological advancements in its industry, such as the shift towards 5G and the Internet of Things. 
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Apple is also facing increasing competition from tech companies that are entering the market with similar products. 
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LEGAL

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Apple must comply with a complex web of laws and regulations, both domestically and internationally. 
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The company is facing a number of lawsuits, including those related to privacy, patents, and antitrust issues. 
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Apple must also navigate changes in data protection and privacy laws. 
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ENVIRONMENTAL

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Apple has faced criticism over its environmental practices, including its use of conflict minerals and its carbon footprint. 
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The company is under increasing pressure to reduce its environmental impact and adopt more sustainable business practices. 
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